According to many writing professionals, persuasion is the effort to change someone’s moods, beliefs, or behaviors. Hence, the goal of this message is to help you pinpoint the needs of your audience members, and to honestly empower them to make insightful, informed decisions related to your message.

You should know that the process of informally influencing your audience is quite different from the process of formally persuading your audience via written document formats. Consequently,the following paragraphs present four formal plans you can instantly employ to increase your skill to persuade.

For example, the AIDA plan can be used to induce your audience’s reflections in each of four elements.

ATTENTION. To inspire your audience interest about your ideas, write a short, but insightful beginning statement, without adding any exaggerations or unrelated points. Instead, focus on a few common similarities amongst you and the audience.

INTEREST.Make plain the connection of your statements to your audience. Then, using those ideas of your opening, create a more insightful image via your words.

DESIRE. Encourage readers to consider your views by mentioning how reflecting on your perspectives will benefit them. Additionally, think in advance about any questions your viewers may ask. Also,include evidence which improves your points. Most people appreciate someone who states that their challenges can be answered via proven systems which have worked for generations.

ACTION. Encourage your audience to take the approach that your recommend. Create more alive statements by including “Please institute this plan soon.” Re-encourage your readers about the rewards of taking action, and make that action(s) a breeze.