A relatively new staffer at a PR agency asked me recently to consult with her and review the pitch letter she wrote.
Here’s what I told her.
Reporters and TV producers tell me they don’t have time to read long pitch letters. They are swamped! One producer said she gets more than 1,000 pitches a day! That’s right. Each day!
So what can you do to stand out from the crowd?
One simple tip:
Write less.
Most producers use their cell phones as their main communication tool. If you write a 500 word pitch letter, it will look like “War and Peace” because they are reading it on a small screen.
That means you have to write short. By short. I mean 3-4 sentences.
The first explains the problem: Your readers are overworked and need to find new ways to relax.
The second sentence explains how you can help: My new book shows 15 innovative ways to reduce stress.
The third sentence asks for action: You can interview me on the air or by phone and I’ll share my best tips.
The fourth sentence tells them why you are perfect – but keep it short! I’ve done research for 5 years with 50 companies and have written a book about this.
Then list your contact info.
That’s it!
They less you say, the more success you’ll have!
I can help you create your media strategy. Check out my website: http://www.PRLEADStoProfits.com to see how I can help you with targeted coaching or consulting.
Dan Janal, author of Reporters Are Looking for YOU!
