As a writer there are certain accomplishments that feel like no other and having a book published is certainly one of them. There is nothing so gratifying as holding your own book in your hands and the satisfaction of knowing that others will be reading your work. Years ago, many thought that the only respectable route to achieve that accomplishment was to have your manuscript accepted by a traditional publishing house. For many, that would only ever be a dream.
Sure, there was self-publishing, but it was viewed as an alternate route. Many perceived it poorly and saw it as the last resort of authors who had tried the traditional way of publishing and failed. Little did they realize that self-publishing is actually an excellent first choice for authors. It would take time before self-publishing would finally gain a certain amount of respect and people would begin to see the benefits that it has to offer.
As technology advanced the world of self-publishing also evolved. Self-publishers formerly had to hire a printer and have thousands of dollars worth of books printed in the hope that they would earn back their investment. This was quite a gamble that didn’t pay off for many. Now, however, self-publishers can have their book in print with a minimal investment thanks to print-on-demand. Many, however, now have the same poor opinion of print-on-demand that self-publishing formerly suffered. The naysayers, however, haven’t stopped to realized just how beneficial print-on-demand can be for those hoping to have their title published.
Even today, some might wonder why an author wouldn’t just try to go the traditional route and opt for print-on-demand when all else fails. Well, there are two very excellent reasons why authors should avoid both the traditional publishing route and standard self-publishing in favor of print-on-demand. Those two reasons are control and profit.
Let us first examine why print-on-demand trumps the traditional publishing houses. If you go the print-on-demand route, then you will remain in complete control of your title. Can you say the same thing if you sell your manuscript to a publishing house? For example, if a traditional publishing house feels that sales of your title are languishing, then they have every right to cease publishing your title. Alternatively, as a print-on-demand publisher your title will never go out of print unless, for some reason, you decide to stop selling it. Also, the royalty that you will receive from a publishing house will be a pittance compared to the amount of money that you receive on the sale of each title as a POD publisher.
Now, what about standard self-publishing? Why should you choose print-on-demand instead. The answer is easy. With print-on-demand the investment required to get started is minor compared to self-publishing. As was mentioned, to begin self-publishing you would have to invest thousands of dollars in inventory. That is not the case with print-on-demand. Also, as a self-publisher you have to handle distribution. Conversely, print-on-demand companies deal with all of those headaches for you. Those are just two of the many reasons why print-on-demand is so much more attractive than going the standard self-publishing route.
When all of the pros and cons are examined print-on-demand really is a no lose option for authors who want to see their book in print.
(Excerpted from POD Publicity: How to Take a Print-on-Demand Book From Obscurity to Profitability)