One of my consulting clients asked me if it were better to build your platform before you write your book or after.
This reminds me of the old saw: When is the best time to plant a tree?
Answer: 20 years ago.
When is the second best time to plant a tree?
To be successful, you must have a platform. In fact, the bigger the platform, the greater the success.
In fact, my publisher, John Wiley rejected a fantastic book proposal I had on negotiations. Why? They felt I was an expert on Internet marketing and not on negotiating. If I wanted to write another book on Internet marketing, they were all ears because I have a platform on that topic. But not so for the negotiating topic. C’est la vie.
If you don’t have a big platform, that doesn’t mean you should give up. It means you should start building your platform as you research and write your book.
If you have a big platform, you should continue to build it. No one has a platform that is big enough. No one. Never stop finding ways to build your platform with people who get what you are about.
Mind you, I’m NOT endorsing any “rapid” Twitter building program. It galls me to think that you can pay $75 and get 1,000 followers in minutes. Do you really think any of those people are going to read one word of what you write? If so, let me refer you to this gentleman who has a bridge for sale. That’s a joke. Don’t send the FTC after me. I don’t have any affiliate programs that involve bridges.
One final thought. Dan Kennedy has a unique perspective on this. He says you should find an avalanche of traffic and stand in front of it with a product they need. There’s a lot to be said for that.
Dan Janal helps small businesses get publicity so they can sell more products. My clients get terrific results from my coaching, consulting, done-for-you services and do-it-yourself tools. For info, go to www.prleadsplus.com or call me at 952-380-1554.
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