They Claim: Millions of people watch movie trailers and go to movies. Won’t the same idea work for books?
Definition: A video that promotes a book using the same storytelling techniques that movies use. Videos are posted on your website and on YouTube and/or other video sharing sites. The goal is to create interest in your book and make sales.
Truth-o-meter: Daniel Pink has barely 2,000 views of his book trailer for “Selling Is Human.” If he can’t get people to watch his video…
Discussion: Book trailers are expensive to produce, but they don’t sell books because ve ry few people watch them.
Have you?
I’ve seen a few. They are beautiful and brilliant. They are as wonderful as movie trailers.
But no one watches them.
You have to have a big following to get people to watch or do anything – including drive traffic to your book trailer. If you don’t have that following, then give up now. If you do have a big following, investigate if that’s the best use of your money. How many books or widgets would you have to sell to recoup your investment?
Bottom Line: There are better places to spend your marketing dollars.
From Dan’s new book, “Internet Marketing Confidential: How to spot the lies and scams Internet Marketers Use to Rip Off Speakers, Authors, Coaches and Consultants.”
Dan Janal, author of Reporters Are Looking for YOU!
