Selling Books

Your Guide to Writing, Publishing and Marketing Books and Ebooks

  • Blog
  • Free Newsletter
You are here: Home / Book Marketing / What They “Forgot” to Tell You About Book Trailers

What They “Forgot” to Tell You About Book Trailers

March 25, 2013 by Dan Janal

book-trailerThey Claim: Millions of people watch movie trailers and go to movies. Won’t the same idea work for books?

Definition: A video that promotes a book using the same storytelling techniques that movies use. Videos are posted on your website and on YouTube and/or other video sharing sites. The goal is to create interest in your book and make sales.

Truth-o-meter: Daniel Pink has barely 2,000 views of his book trailer for “Selling Is Human.” If he can’t get people to watch his video…

Discussion: Book trailers are expensive to produce, but they don’t sell books because ve ry few people watch them.

Have you?

I’ve seen a few. They are beautiful and brilliant. They are as wonderful as movie trailers.

But no one watches them.

You have to have a big following to get people to watch or do anything – including drive traffic to your book trailer. If you don’t have that following, then give up now. If you do have a big following, investigate if that’s the best use of your money. How many books or widgets would you have to sell to recoup your investment?

Bottom Line: There are better places to spend your marketing dollars.

From Dan’s new book, “Internet Marketing Confidential: How to spot the lies and scams Internet Marketers Use to Rip Off Speakers, Authors, Coaches and Consultants.” Available soon.

Dan Janal, author of Reporters Are Looking for YOU! helps small businesses get publicity so they can sell more products. My clients get terrific results from my coaching, consulting, done-for-you services and do-it-yourself tools. For info, go to www.prleadsplus.com or call me at 952-380-1554.

Related Posts :

How to Make an Effective Book Video Trailer
Get Creative With Your Book Trailers
YouTube - A Powerful Arrow in an Author’s B...

Filed Under: Book Marketing Tagged With: book commercials, book trailers, book videos, Video Marketing

Sell More Books!

FREE! Sign up Cathy Stucker's Selling Books newsletter. You will get useful tips and techniques for writing, publishing and selling books, plus member-only exclusives such as free webinars.

BONUS! Get instant access to Cathy's audio program on how to Build an Effective Author Platform!

I respect your privacy & will NEVER sell, rent or share your email address. More than a policy, it's my Privacy Pledge.

Recent Articles

  • FAQs About Children’s Book Illustrations
  • 5 Posts Every Author Should Write on their Website
  • Reducing Everyday Distractions So You Can Get More Writing Done
  • E.S.Danon – Moon in Bastet
  • Nicole Higginbotham-Hogue – Complicated Heart
  • OLUWAmuyiwa Omole – Re.Think CULTURE
  • Dale S. Rogers – Lighthouse on Tortola
  • What’s in a Name?
  • Sebastian Schug – A Guide to Exploring Abandoned Churches
  • Camille Cabrera – Catalina’s Tide

Pages

Contact
Contribute Articles
Contributing Authors
Free Newsletter to Help You Sell More Books
Get Interviewed
Publishing Resources
Subscribe/RSS
Privacy/Disclosure Policies

Categories

Agents Amazon.com Article Marketing Author Interviews Author Platform Blogging Book Business Book Design Book Marketing Book Proposals Book Publicity Book Publishing Book Reviews Book Signings Bookstore Book Titles Book Tours Cathy's Blog Children's Books Content Marketing Copyright Copy Writing Ebooks Editing Fiction Writing Freelance Writing Get Published Ghostwriters Internet Marketing Marketing Fiction Motivation Networking Non-Fiction Writing Oprah Winfrey POD Publishing Public Speaking Research Resources for Writers Running Your Publishing Company Self Publishing Social Media Special Sales Video Marketing Writers Block Writing

Return to top of page

Copyright © 2006 - 2021 Cathy Stucker · All Rights Reserved

Log in to your account