Selling Books

Your Guide to Writing, Publishing and Marketing Books and Ebooks

  • Blog
  • Free Newsletter
You are here: Home / Book Marketing / Use Your Networks to Market Your Book

Use Your Networks to Market Your Book

October 17, 2010 by Rick Frishman

Promotion campaigns for your books are not isolated events but part of a lifelong process, the success of which depends on:

  • The continual development of your knowledge of promotion
  • Your skill as a promoter, and just as essential
  • Your relationships with as many allies as you can enlist to help you

How can your networks help you? They can:

  • Be mentors who provide feedback on your ideas, your proposals or manuscripts, and your promotion plans
  • Tell all the people they know that they must buy your books
  • Share their knowledge of writing, selling, and promoting books with you
  • Be part of a mastermind group of five to nine knowledgeable professionals who meet regularly by phone or in person to serve as your unofficial board of directors, advising you on how to improve what you’re doing
  • Help you reach media people, experts in your field, and other authors
  • Share information about Web sites and other sources of information online and off
  • Write introductions and give you cover quotes for your books
  • Write articles about you and your books
  • Share or trade their mailing lists with you
  • Give you tips on how to save money on the products and services you need
  • Be your eyes and ears for information you need
  • Sell your books at their talks (Thanks to the zeal of Jack Canfield and Mark Victor Hansen, hundreds of speakers sell Chicken Soup books at their talks.)
  • Give you the lay of the land and a place to lay your head as you travel around the country
  • Do book tours with you to share expenses, an excellent example of cooperation
  • Make presentations with you
  • Have your promotional material at their presentations
  • Set up reciprocal links between your Web sites
  • Use their entree to the media to set up joint media appearances
  • Help you create or sit on panels for media appearances, book festivals, writers’ organizations, and conferences
  • Collaborate on books
  • Review your books

From “Guerrilla Marketing For Writers”

By Rick Frishman
Reprinted from “Rick Frishman’s Author 101 Newsletter”
Subscribe at http://www.author101.com and receive Rick’s “Million Dollar Rolodex”

Related Posts :

Your Book Promotion Cheat Sheet
What Authors can Learn from The Promotion of ...
Self PR for the Self-Published Crowd
How to Get Your Book Reviewed On Amazon

Filed Under: Book Marketing, Networking Tagged With: book promotion, network

Sell More Books!

FREE! Sign up Cathy Stucker's Selling Books newsletter. You will get useful tips and techniques for writing, publishing and selling books, plus member-only exclusives such as free webinars.

BONUS! Get instant access to Cathy's audio program on how to Build an Effective Author Platform!

I respect your privacy & will NEVER sell, rent or share your email address. More than a policy, it's my Privacy Pledge.

Recent Articles

  • FAQs About Children’s Book Illustrations
  • 5 Posts Every Author Should Write on their Website
  • Reducing Everyday Distractions So You Can Get More Writing Done
  • E.S.Danon – Moon in Bastet
  • Nicole Higginbotham-Hogue – Complicated Heart
  • OLUWAmuyiwa Omole – Re.Think CULTURE
  • Dale S. Rogers – Lighthouse on Tortola
  • What’s in a Name?
  • Sebastian Schug – A Guide to Exploring Abandoned Churches
  • Camille Cabrera – Catalina’s Tide

Pages

Contact
Contribute Articles
Contributing Authors
Free Newsletter to Help You Sell More Books
Get Interviewed
Publishing Resources
Subscribe/RSS
Privacy/Disclosure Policies

Categories

Agents Amazon.com Article Marketing Author Interviews Author Platform Blogging Book Business Book Design Book Marketing Book Proposals Book Publicity Book Publishing Book Reviews Book Signings Bookstore Book Titles Book Tours Cathy's Blog Children's Books Content Marketing Copyright Copy Writing Ebooks Editing Fiction Writing Freelance Writing Get Published Ghostwriters Internet Marketing Marketing Fiction Motivation Networking Non-Fiction Writing Oprah Winfrey POD Publishing Public Speaking Research Resources for Writers Running Your Publishing Company Self Publishing Social Media Special Sales Video Marketing Writers Block Writing

Return to top of page

Copyright © 2006 - 2021 Cathy Stucker · All Rights Reserved

Log in to your account