Authors can make a good living by publishing ebooks for Amazon Kindle. However, there is one big drawback to selling via the Kindle marketplace. It means giving up control of the marketer’s greatest asset: The customer list.
Think about it…
If you sell your own ebooks on your own website, then you get the names and email addresses of every single person who purchases your ebook. You may even get their postal mailing address.
This means you can follow up with your proven list of buyers whenever you want. And as every savvy marketer knows, the money really is in the backend – meaning your profits come from sales to repeat customers.
So does this mean you should throw away the idea of selling books on Kindle? Not at all! That’s because you can still build a customer list – if you’re smart about it! Let me explain…
All you have to do is insert a call to action (a little advertisement) inside your Kindle book, where you specifically tell your readers to join your mailing list.
Because you don’t control the Kindle marketplace, you’ll never get every single one of your Kindle customers on a mailing list.
However, using this strategy you’ll get your most profitable customers on your list (i.e., the ones who’re likely to buy something else from you).
Here’s how to do it…
Step 1: Get an Autoresponder.
In order to build a mailing list, you need a mailing list/autoresponder service. I suggest you sign up with a reputable service such as Aweber.com.
Step 2: Create an Ethical Bribe.
Next, you need to give your readers a good reason to join your mailing list. You do this by creating a bonus product – something that’s directly related to the Kindle book. Your bonus product can be an ebook, email course, audio or video program, etc. Whatever it is, it should be something that your readers will value but that costs you little or nothing to deliver. A digital product fits the bill perfectly.
- If you’re selling a diet book, then offer a free ebook about dieting supplements to anyone who joins your list.
- If you’re selling a book about dog obedience training, then offer a multi-part ecourse about how to cure bad habits (barking, digging, jumping, etc).
Step 3: Create Your Squeeze Page.
Next, you need to create a landing page, which is the page where your readers will land after they click the link in your Kindle book. This page should include:
- A reminder of the reasons why your reader should join your mailing list.
Example: “Sign up below now to get your FREE bonus gift of eight low-carb recipes!”
- Your subscription form. (Check with your mailing list service for instructions on how to copy and paste a piece of code that makes this form appear on your site.)
Step 4: Add a Call to Action to Your Kindle Book.
Finally, your last step is to create an advertisement within your actual Kindle book. Ideally, you should put this ad once in the beginning of your book, once in the middle and once again at the end of your book.
Here’s an example…
Special Offer – Free Delicious Recipes!
Dieting doesn’t have to be boring! You don’t need to eat tasteless foods like rice cakes and endless celery sticks. Now you can eat all your favorite foods – like pizza, chocolate cake and hamburgers – and STILL lose weight!
How? By taking advantage of this free low-calorie recipe book offer. Click here to download this book right now. But hurry, this offer ends soon, so claim your copy today to avoid disappointment.
Do it now, because you’re going to be surprised at just how delicious dieting can be!
And there you have it – four quick steps to building a mailing list from the Kindle marketplace! Maybe not every customer will join your list, but your very best and most profitable customers will be the first to sign up. The next time you release a book, you will have an audience ready to buy. Just let them know the book is available, and watch the sales roll in.
Go ahead, implement this strategy today to see for yourself just how profitable it can be!