Authors who want to sell books need to do what anyone else with a product needs to do – find the place in the marketplace where your buyers can be found. And, in the case of authors, readers will be found in largest numbers at book fairs, festivals and conferences.
Book fairs and festivals are held every season around the world so it’s a fairly easy task to locate one to promote your book. As an internet book marketing specialist, I am the first to impress on authors the new and powerful marketing avenues open to all authors on the Internet – from book websites to book trailers to social networks like Facebook, Twitter and YouTube. While these are fantastic tools when used properly, authors should never overlook opportunities to meet the reading public face-to-face.
Book fairs usually want speakers. By volunteering to speak, the author not only gains great exposure but can also add that appearance to their resume and press releases. But plan ahead; dates for panel participants, speakers and autograph sessions are arranged months in advance.
Book fairs are excellent places to interact with fellow authors, publishers, network with book industry leaders, locate the help you need such as a publicist or book editor, and learn what’s new in the marketplace. For more information about book marketing visit http://www.book-marketing-expert.com and for upcoming book events on C-SPAN2 visit: http://www.BookTV.org. Here’s a list of upcoming book fairs and events that are worthy of your attendance in 2012.
- BookExpo America, June 4-7, 2012, Javits Center, NYC, the ‘Big Daddy’ of all book events. It worth a trip just to see what the book business is all about. There are plenty of great seminars to attend, book signings and events. I highly recommend all authors attend. http://www.bookexpoamerica.com
- Printers Row Lit Fest, June 9-10, 2012 Chicago, Illinois on and around the area of Dearborn Street, from Congress to Polk. A large book fair attended by more than 125,000 book lovers. http://www.chicagotribune.com/entertainment/books/printersrowlitfest/
- Millbrook Literary Festival, June 16, 2012, Millbrook Free Library on Franklin Street presents dozens of thought provoking authors. http://www.millbrookbookfestival.org/
- American Library Association Annual Conference June 21-26, 2012, Anaheim, CA some 25,000 experts in the market who will help you advance your career. http://www.alaannual.org/
- International Christian Retail Show (ICRS) July 15-18, 2012, Orlando, FL http://www.christianretailshow.com/ Considered the best show for Christian authors according to Sara Bolme, author of Your Guide to Marketing Books in the Christian Marketplace. http://www.marketingchristianbooks.com
- Harlem Book Festival, July 22, 2012, Harlem, NYC http://www.qbr.com
- Belfast Bound Book Festival, July 27-29, 2012, in Maine will offer 25,000 books and will celebrate reading, writing and publishing. http://www.belfastboundbookfestival.com/
- Decatur Book Festival, Aug. 31- Sep. 2, 2012, Decatur, GA, largest independent book festival in the country. Since its launch, more than 900 authors and 260,000 attendees have attended this event in downtown Decatur. http://www.decaturbookfestival.com/Community/index.php
- Brooklyn Book Festival, September 20-23, 2012 Brooklyn Borough Hall and Plaza, NY is the largest free literary event in New York City. http://www.brooklynbookfestival.org/BBF/Home
- Sonoma County Book Festival, September 22, 2012, Old Courthouse Square, Santa Rosa, CA. attended by thousands of book lovers. http://www.socobookfest.org
- Fall For the Book Festival, Sept. 26-30, 2012, George Mason University’s Fairfax Campus, Fairfax, VA., sponsored by George Mason University, Fairfax County Public Library and Barnes & Noble. Attended by more than 150 authors. http://www.fallforthebook.org
- Baltimore Book Festival, Sept. 28-30, 2012, located at Mt. Vernon Place, The event attracts more than 100 authors. www.baltimorebookfestival.com/
- South Dakota Festival of Books, September 28-30, 2012, Sioux Falls, attracts over 40 nationally well-known authors. http://www.sdbookfestival.com/
- West Hollywood Book Fair, September 30, 2012, at West Hollywood Park, more than 130 exhibitors expected! http://www.westhollywoodbookfair.org
- West Virginia Book Festival, October 13-14, 2012 is destination for over 7,000 people whom go to network and hear from various authors in West Virginia. http://wvbookfestival.org/
- Frankfurt Book Fair, October 10-14, 2012 in Frankfort, Germany. Considered the biggest book show in the world. www.book-fair.com
- Southern Festival of Books: A Celebration of the Written Word October 14-16, 2012, Tennessee Legislative Plaza, Nashville, TN, attracts more than 200 authors from throughout the U.S. http://www.humanitiestennessee.org/festival/current.php
- Texas Book Fair, October 27-28, 2012, State Capitol Building, Austin, TX, established in 1995 by First Lady Laura Bush, a former librarian, more than 45,000 attend. www.texasbookfestival.org/
- Kentucky Book Fair, Saturday, November 9-10, 2012, Frankfurt, Kentucky, attended by up to 5,000 people including 150 authors. http://kybookfair.org/
- Miami Book Fair International, November 11-18, 2012, hosts over 350 authors to discuss their work and 250 publishers. http://www.miamibookfair.com/
The bottom line: Make it a priority to visit a book fair in the coming weeks and months. You’ll be glad you did!
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC Nightly News, The New York Times, Nightline, TIME, PBS, Los Angeles Times, USA Today, Washington Post, Family Circle, Woman’s World, & Howard Stern to name a few. Learn more about Westwind Communications’ book marketing approach at www.book-marketing-expert.com or contact Lorenz at firstname.lastname@example.org or by phone at 734-667-2090.