1. Get the host’s name right! If you are doing a radio interview, write the host’s name on a place where you can see easily see it. When in doubt, do not address the host by name.
2. Location. Location. Location. Know your audience’s time zone. A “good morning!” at 10 AM from your California home to an East Coast show will not work. Nor will commenting on the snowstorm from your Boston home when speaking with a Miami station.
3. Crackle Free Interviews. Can’t stress this one enough. No cell phones for interviews.
4. “As I say in my book.” While it’s important to plug your book, every sentence should not start with this line.
5. Watch and listen. One way to become better at doing interviews is by watching and listening to others. Evaluate each one, what made the interview good, what could have been better—then learn from this.
Sandy Diaz is the President of Smith Publicity, Inc. Beginning in 1997, Smith Publicity is one of the world’s leading promotional firms, specializing in book publicity. Fueled by a passion for making good things happen for clients, the company has worked with over 900 individuals and companies–from authors and entrepreneurs to publicly-held companies and businesses representing a wide range of industries. The Smith Publicity reach is international with offices in New Jersey, New York City, Los Angeles, and London. For more information about Smith Publicity, Inc., please visit www.smithpublicity.com.