Recently on LinkedIn, J.D. Gershbein, a global speaker and social branding specialist, raised the question, “Does a numbered step approach to titling a book have a positive effect on sales?” This particular question and subsequent thread made me delve deeper into the use of numbers in book titles and whether or not it makes sense. Book titles are extremely important. As an … [Read more...]
6 Ways To Create a Talk Title That PULLS Clients In Like Crazy!
I've often said that the 3 best ways to attract clients quickly and consistently are: consistent networking, a stay-in-touch vehicle such as an ezine, and a Client Attractive signature talk. What's a signature talk? It's the one talk you give that you start to be known for, referred for, and the one you'll know like the back of your hand. It's the talk you give over … [Read more...]
Authors: Rename Your Book For a Second Life
Throughout the ages books have been renamed, given a new copyright date as a result, and found new life and success. There are several reasons to rename a book such as adding a subtitle to be friendlier to search engines. Another important reason is to get a new copyright date because many book critics will not review an old book and reviewers often define an “old” book as … [Read more...]