Surveys are a great way for authors, consultants and small businesses to get publicity. Why? Because reporters love numbers! Numbers give a story an implied credibility. Reporters usually need to find a number to plug into a story to give the story an added level of respect. After all, if you have numbers, you have proof. If you don’t have numbers, you have an … [Read more...]
Niche Marketing – How to Target Your Marketing Efforts and Master Your Business Niche
If you want to make more money in today's competitive environment, then you need to master your business niche. Let me show you a perfect, prime example of niche marketing at its best: The AARP card appeared in the mail again. This time I actually opened the envelope and reviewed the material included with the invitation to join. Offers of insurance, magazines, on-line … [Read more...]