One of our long-term clients is a highly successful business professional and author. She was the COO of a Fortune 200 company and now sits on the boards of several organizations including one of the world’s leading telecommunications companies. Over the course of her book publicity campaign with us, we’ve secured a number of high profile media placements across national … [Read more...]
Advice to Speakers: Shut Up!
Futurist Jeff Jarvis nearly caused a riot at the National Speakers Association conference when he told speakers that audiences wanted to hear speakers less and audiences more. He advocates that speakers give a bit of content from the platform and then take advantage of the collective wisdom in the audience. In fact, his keynote speech incorporated that element of give and … [Read more...]
Write and They Will Listen!
It’s all very well writing an article for a magazine, but how can you find out whether your message is engaging the right people and having the desired impact? Executive communications specialist Mindy Gibbins-Klein suggests that the first step to successful communication is accepting that writing very likely to be a one-way approach, at least at first… A business colleague … [Read more...]
Doctors Should Write a Book To Get Speaking Engagements
As a doctor, it is important to gain speaking engagements to promote yourself and your practice to both your peers and to gain new patients. Here are the top ten things you can do to get more speaking dates. 1. You need a terrific website that is informative and grabs the viewer’s attention as soon as they click to your page. A website is one of the first things someone who … [Read more...]
What’s the Story about Stories?
When it comes to story tellers, Patricia Fripp would be on any meeting planner’s short list. Now, storytelling is all the rage. I interviewed Ms. Fripp recently on how to use stories to leave a lasting impression on your audiences. She is doing a three-day coaching session on this topic. For info click here: http://www.fripp.com/getcoachedtospeak.html Here is a brief segment … [Read more...]
Public Speaking: The Do’s, Don’ts and the E.E.I.I. Module
This article was originally published on Deanna's blog. I'm just starting out in my career so I am by no means an expert on Public Speaking. I'm just speaking from my own personal experience. However, within the next few months, I will be doing some speaking engagements on and offline, so it is important that I mentally and physically prepare for them. I've recently … [Read more...]
Book Marketing With Free or Paid Talks
Writing and speaking, when carefully performed, may be reciprocally beneficial, as it appears that by writing we speak with great accuracy, and by speaking we write with great ease. —QUINTILIAN When audiences come to see us authors lecture, it is in the hope that we’ll be funnier to look at than to read. —SINCLAIR LEWIS Without a continuing presence in national media, … [Read more...]
Make the Most of Giving Your Speech for Free
So you have decided to start using public speaking to increase your visibility. Great idea! Speaking is arguably one of the best ways to raise your star power and become known in your field. While just getting out from in front of your computer and in front of groups of your ideal clients is great in and of itself, don't stop there. There are other things you can do to make the … [Read more...]
Four Reliable Ways to Book Great Speaking Engagements
Public speaking is one of the best ways to get yourself out there in a big way and let people know who you are and how you can help them. If you're interested in venturing into the world of public speaking but don't know where to start, or if you want to boost the number of your speaking engagements, here are four sure-fire ways to fill your speaking calendar for months to … [Read more...]
Dr. Marlene Caroselli – Author Interview
What is your most recent book? 8 Leadership Tips from Real Leaders Tell us something about yourself. When I was in fourth grade, Mrs. Hogeboom called me to the blackboard and asked me to write the week's spelling words. When I finished, she stood back and announced, "You, my dear, have schoolteacher's handwriting." BOOM! My fate was sealed. Not only did I become a … [Read more...]