As a book publicist I am always on the lookout for effective inexpensive ways to reach book buyers. One way is to tap into the power of Goodreads by using Listopia lists. How? Listopia is a free tool through Goodreads for authors to see how people rank/rate your book and for readers to see all the riveting published work on the site. It is ideal for authors to list their own … [Read more...]
Your Book Promotion Cheat Sheet
As a self-published author, you would have to spearhead the promotion of your book. You would have to come up with effective strategies that will help your book reach your target market. If you’ve already started promoting your book, yet you still have zero results, evaluate the strategies that you have used. Although the results don’t come in automatically, you’d know that … [Read more...]
Social Media Isn’t Broadcast Media
We are all familiar with broadcast media. We grew up watching our favorite television shows interrupted by commercials and hearing our favorite radio stations interrupted, again, by advertisements. Television and radio programs talk at us. They don’t offer opportunities to engage with their viewers and listeners. When was the last time a TV executive asked you about your … [Read more...]
Using Twitter, A Guide for Authors New to Twitter
Twitter is a website (www.twitter.com) that allows people to join and post messages of 140 characters. When you join (it's free), you can both 'follow' others and have 'followers' who receive messages you send (this message passed 140 characters with the word followers). Twitter began as a way for people in a business to send messages ("meeting time changed to 1:30"), but it … [Read more...]
Creative Book Promotion Ideas
Creativity is the key to finding out the best creative book promotion ideas. The truth is that good book promotion ideas will yield the best results and enable authors to swiftly make huge returns from their investment. Below are some book promotion ideas to help you market your book. Free self publishing promotion Article marketing is a great way of promoting a self … [Read more...]
Pinfluence
From the Author: Guidelines for Great Pinning In Pinfluence, I'll give you the tools and tips you need to create visual content that is so compelling that you may not even need to distribute it yourself; your readers, fans, and followers will do it for you! Here are some quick guidelines for great pinning: Your images should be beautiful, remarkable, and interesting. You … [Read more...]
Social Media Versus Traditional Book Marketing
Social media, it seems, is everywhere and part of everything. You can’t get away from it even if you try. It’s no different when it comes to book marketing; social media is all the buzz in the publicity trade. Experts will tell authors they must engage in a robust social media program to promote a book, and still others will say that social media is the only way to promote a … [Read more...]
Tips for Authors: How to Incorporate Your Traditional Media Coverage into Your Social Networks
Most authors know that social networking is an important component of creating awareness about their book. Since our area of focus at Smith Publicity is garnering traditional media placements for clients (newspaper, magazines, radio, online, and television coverage), many people ask how our efforts can benefit their social networking efforts. Below are several tips on how to … [Read more...]
Four Free Self Marketing Tips You Cannot Afford to Ignore
When it comes to marketing your book, self marketing can be confusing and a lot of work. But the truth is that you really need to do self marketing because no one else is likely to do it for you. I have done some research into self marketing techniques, and I was surprised at how many of them can be done at no cost to the author except for their time. I compiled them into this … [Read more...]
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
David Meerman Scotts marketing bible has become a modern day business classic.This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the … [Read more...]