Apple is a category killer in computers, mobile phones, tablets and is playing an increasingly important role in publishing and selling ebooks on iTunes for the iPhone and iPad. We can all learn a lot from Apple so when their ‘Genius Manual’ was revealed recently, I found ways the info contained was applicable to authors. The Genius Bar is the name of Apple's in-store tech … [Read more...]
Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online
Discover the secrets that successful authors use to market their books online. In "Book Marketing Made Easy" you will learn how to: increase your credibility and be seen as an expert in your field; sell more books to people who will benefit from your message; create multiple sources of income with the content of your book; harness the power of multimedia marketing to reach more … [Read more...]
The Chutzpah of Selling Books
I admit it. I’ll do just about anything to sell copies of my novels. It’s a constant battle to get you, oh reader, to notice me. I even go on Facebook and other social media to make comments and include a link to http://www.author kenweene.com/. See. I just did it to you. An author can’t afford shame, especially when his (her) books are published by a small press, the kind … [Read more...]
Speling Matturs
“What do you dew when everyone you know – friends, family, everyone – is trying to kill you? You RUN.” The above is the tagline for my amazon.com bestseller, RUN. Or rather, it isn’t. The tagline actually reads: “What do you do when everyone you know – friends, family, everyone – is trying to kill you? You RUN.” It’s a small difference – only one word. But … [Read more...]
Barry Maher – Author Interview
What is your most recent book? Tell us a bit about it. No Lie: Truth Is the Ultimate Sales Tool is my most recent. I wasn't planning on writing a book at this point, but McGraw-Hill contacted me about doing a book based on my philosophy of selling: not just for salespeople but for anyone who ever has to sell their ideas, their vision or themselves to anyone else. We … [Read more...]
Sales Success from Kindergarten – What Little Kids Can Teach You About Writing Effective Promotions
The doorbell rang. On the porch were two little waifs, not much more than three feet tall. “Do you want to give us some money?” the smaller of them peeped. Uh, no. “What for?” I asked. “For our class,” said the other one, a pink-cheeked boy in a red checked scarf. Isn’t that why I pay property taxes? “So your class is raising money for something?” I … [Read more...]