Since I spoke at Author 101 University recently, a client asked me to share what’s new in book marketing. I thought for a minute and realized there is nothing new. In fact, if you start grabbing at every “bright, shiny object” then you are probably doomed from the start. Of course, social media is “new,” but it is a tactic. The strategy remains the same. There isn’t … [Read more...]
5 Things Top-Selling Authors Know About Book Marketing
We work with thousands of self-published writers as well as bestselling authors like Steve Harvey and James Rollins. Some authors climb quickly to the top of the charts and sell thousands of books while others fight to sell just a few copies of their book. Working with various different authors has given us a measure of insight into the digital publishing process. There is … [Read more...]
What Can Authors Learn from the Olympics?
As the Olympics come to a close, my thoughts go to two points: 1. There are going to be a lot of Olympians hitting the speaking circuit. If they thought training for the Olympics was hard, just wait until they have to clear the speaker bureau hurdles and the meeting planner high jumps! Their work has just begun! 2. What can authors and speakers learn from athletes? It … [Read more...]
How to Sell More Books at Conferences
I thought I was at the “Lady and the Champs” conference for speakers, but I might as well have been at the David Koop “How to Sell Books at a Conference” conference. David’s one of my favorite PR LEADERS and he was racking up sales of his book to fellow attendees, even though he was a participant, not a presenting speaker, at the conference. I asked David to share his … [Read more...]
Sell More Books This Holiday Season
The holidays are coming, and people are looking for great gift ideas for friends, family members and professional colleagues. Why not promote your book as a gift? Here are some ways you can make your book a hot gift idea for the holidays: Hold a sale. Everyone loves a bargain, especially around the holidays. Discount your book for a limited period (e.g., a day or a week) … [Read more...]
E-Book Promotion Tips from a Full-Time Indie Author
I published my first ebook in December of 2010 and made about $40 that month, mostly from friends and family members who took pity on me and bought my book. As I write this, it’s September, 2011, and I’m the verge of quitting the day job, thanks to my ebooks. You may be thinking I’m one of those internet marketing folks who sells ebooks on how to get rich, how to find love, how … [Read more...]
Book Marketing Commandments
The more skills and interests you have, the more possibilities they will create for promoting your books So develop your skills, knowledge, and creativity as much as you can in as many fields as you can. They will serve you well. Guerrilla marketing can do for you and your books what it does for hundreds of thousands of diverse businesses around the world. How much it helps … [Read more...]
How to Get a Copywriting Education for Under $100
Are you ready to get an education in making money on and off the Internet…one that will last you for the rest of your life? What if it costs less than $100? I love information products. I have hundreds of CDs, DVDs, eBooks, and manuals. I’ve attended dozens of seminars. My education has cost me at least $100,000 over the years. My absolute favorite information product … [Read more...]
The Chutzpah of Selling Books
I admit it. I’ll do just about anything to sell copies of my novels. It’s a constant battle to get you, oh reader, to notice me. I even go on Facebook and other social media to make comments and include a link to http://www.author kenweene.com/. See. I just did it to you. An author can’t afford shame, especially when his (her) books are published by a small press, the kind … [Read more...]
Make Sales on the Spot
Welcome to my last bimonthly guest post. I started this series as a “those who can’t do, teach” writer with no books of my own. I am finishing as an experienced author and seller; my first book, Where Light Dawns: Christian Poems of Hope for Hurting Hearts, is now available by direct request at $10/copy. Online orders should be possible by 2011. One thing I’ve learned from … [Read more...]