One of the most misused words in the publishing business is marketing. Some people think selling is marketing, but it is not. Others think publishing is marketing, but it is not. Marketing is a distinct business philosophy that, if understood and applied properly, will help your business become more profitable. There are four competing concepts under which publishing … [Read more...]
Barry Maher – No Lie: Truth Is the Ultimate Sales Tool
What is your most recent book? Tell us a bit about it. My most recent book is No Lie: Truth Is the Ultimate Sales Tool from McGraw-Hill Tell us something about yourself. I'm originally Boston. I went to college at Notre Dame in South Bend, Indiana where I learned to hate snow enough that upon graduation I immediately moved to California. I've been writing for almost … [Read more...]
The Chutzpah of Selling Books
I admit it. I’ll do just about anything to sell copies of my novels. It’s a constant battle to get you, oh reader, to notice me. I even go on Facebook and other social media to make comments and include a link to http://www.author kenweene.com/. See. I just did it to you. An author can’t afford shame, especially when his (her) books are published by a small press, the kind … [Read more...]
Barbara Giamanco – The New Handshake: Sales Meets Social Media
What is your most recent book? Tell us a bit about it. The book is called The New Handshake: Sales Meets Social Media. Whether you sell professionally for a large corporation, or you are the rainmaker in your business, our purpose was to show that the sales approach needed to evolve to meet the needs of the 21st Century. For too long sales organizations have relied on … [Read more...]
Sylvia Allen – A Woman’s Guide to Sales Success
What is your most recent book? Tell us a bit about it. A WOMAN'S GUIDE TO SALES SUCCESS ... This was written for women only as they are genuinely the best salespeople around while, at the same time, being their own worst enemies. This has tips for closing, when to sell/when not to sell, how men do it, selling situations, etc. My advice to women is always stick with your … [Read more...]
How to Generate Leads with Articles
Writing and distributing articles is an extremely effective way of generating leads and building your business. Article marketing is a term that means that you write articles on topics that your target market is interested in and submit them online to search engines. When people search for advice or information online regarding your topic, a link to your article will pop up. If … [Read more...]
Speling Matturs
“What do you dew when everyone you know – friends, family, everyone – is trying to kill you? You RUN.” The above is the tagline for my amazon.com bestseller, RUN. Or rather, it isn’t. The tagline actually reads: “What do you do when everyone you know – friends, family, everyone – is trying to kill you? You RUN.” It’s a small difference – only one word. But … [Read more...]
An Author Prepares to Make Sales Calls.
So, you’ve written the book, you’ve edited, deleted, cut, paste, cried, given-up, started again and you’re finally there. The book is going to be printed – either by a publisher or by the self-publishing route. Now we have to sell it. As I mentioned in my 10 Do’s and Don’ts of Selling Yourself and Your Book, it is imperative to plan not only who you are going to pester – … [Read more...]
Why Social Networking Your Way Won’t Build Your Business
Believe it or not, social networking isn't the next best thing... You are! It's the personal connection that still seals the deal. The Internet, social networking, and other breakthroughs in technology have fundamentally changed the way we do business. New technology drives communications, messaging, and information access at warp speed, and our clients expect immediate … [Read more...]