If readers love your first book, you have the opportunity to make them lifetime fans of your work and your related products and services. Guerrillas know that it costs six times more to attract new fans than it does to sell to satisfied readers. So when you add new readers to your network of fans, do whatever you can to enlist them in your publishing network for life. The … [Read more...]
5 Tips for a Successful Book Signing
You’ve finally made it into the upper echelon of the writing world: you’ve gotten your first book published and now it’s time to undertake a promotional tour that includes interviews, readings, and of course, book signings. Although you may not be very well known yet, and therefor worried about people showing up, you can definitely take steps to hedge your bets and ensure that … [Read more...]
Writers: Don’t Lose Your Worth
There’s a move happening in the world of arts and entertainment, particularly in the realm of the book industry. I hear tell that the industry is in a state of emergency, and has been for years. Apparently, people aren’t reading as much as they used to. Ebook sales are climbing, but as digital books are usually cheaper to purchase than printed books, some publishers feel … [Read more...]
Overcoming Author Fallacies: My Audience Is Everyone
Too many authors think, “My book’s audience is everyone.” This fallacy only leads to disillusionment. With a little research and a professional attitude, authors can find their audience and get their book into their readers’ hands. Once an author finishes writing a book and starts to think about marketing, one of the first questions authors are told to ask themselves is “Who … [Read more...]
Encourage Reader Feedback
Writing and publishing your book is not the end of your literary involvement. When readers have questions, authors have a responsibility to respond by email, mail, telephone and in person at book signings and other events. Use these opportunities to gather material for the book’s revision or your next book. Maybe you were not clear enough in your writing or perhaps the … [Read more...]
Top 5 Ways to Alienate Readers
Most writers have a certain audience in mind. Whether you’re penning a novel, spouting sonnets, or simply posting on a blog, you no doubt have something specific you want to say and a certain group of readers that you’re targeting with your work. However, it is easier than you may think to estrange your readership and send them packing through a slip of the lip, a lapse in … [Read more...]
Get in Tune with Your Demographic (Before You Even Start Writing)
One of the many difficulties of being a working writer is knowing what will appeal to a certain target demographic and then finding a way to work what you want to say into a style and format that will appeal to your readers. Of course you want to strive to be yourself, but tackling a job that is meant to be viewed by senior citizens with medical problems is going to entail a … [Read more...]
Ebooks and Current Technologies
Books are generally considered “old media” – they are not very current, don’t update very easily, and are generally an antique way to transfer and store knowledge. However, technology is infiltrating the book market, just like everything else, and is changing the way we read books. The idea of storing large amounts of text digitally is not particularly new or innovative, but … [Read more...]
Create Involvement Between You and Your Readers
If readers love your first book, you have the opportunity to make them lifetime fans of your work and your related products and services. Guerrillas know that it costs six times more to attract new fans than it does to sell to satisfied readers. So when you add new readers to your network of fans, do whatever you can to enlist them in your publishing network for life. The … [Read more...]