Radio interviews should be a staple of most publicity campaigns. They are remarkably convenient because no travel is involved, and even our busiest authors are able to fit radio interviews into their schedule. As in any facet of promotion via the media, remember the process is absolutely a “you scratch their back, they’ll scratch yours” deal. Every talk show has air time to … [Read more...]
Lightning Strike Uncovers Great Software for Authors
My phone rang recently and on the other end was a client telling me that the radio station on which her boss was scheduled to be interviewed had been struck by lightning. The producer informed her that they were not able to record the interview because the “recording board blew up” but that it would be streamed live online. Murphy’s Law seems to reign freely when it comes to … [Read more...]
Radio Interviews Don’t Sell Books – And 4 Other Myths of Book Publicity
There are many misconceptions about book publicity; some a result of misunderstanding of the dynamics of media exposure, and some from outdated advice which no longer applies to today's market. Below are just a few myths, some of which I've gone into more detail in other postings or articles, but I wanted to compile them for easy review. 1) Myth: Radio interviews don't … [Read more...]
Tips for Author Media Interviews
1. Get the host’s name right! If you are doing a radio interview, write the host’s name on a place where you can see easily see it. When in doubt, do not address the host by name. 2. Location. Location. Location. Know your audience’s time zone. A “good morning!” at 10 AM from your California home to an East Coast show will not work. Nor will commenting on the snowstorm from … [Read more...]
Why You Should Do EVERY Radio Interview You Can
It's easy to be tempted to ignore or at least not be excited about the prospect of an interview on a small radio station. Some authors think a tiny station will have few listeners, and it may not be worth the time to do the interview. First, this isn't necessarily true. Think about it: How many people does a small, 1000 watt station in the middle of New York City reach? … [Read more...]
16 Sweet Reasons Talk Radio is a Great Way to Promote a Book, Product or Message
Radio is one of the most effective marketing tools for those who want to reach both mass-market and targeted audiences. Talk radio is even more effective but often less appreciated by those with a message to sell to American consumers. Morning and afternoon radio talk shows are tuned in most by persons driving to and from work – persons not only with money but with money to … [Read more...]