One of the most misused words in the publishing business is marketing. Some people think selling is marketing, but it is not. Others think publishing is marketing, but it is not. Marketing is a distinct business philosophy that, if understood and applied properly, will help your business become more profitable. There are four competing concepts under which publishing … [Read more...]
5 Rules Every New Author Should Follow
How to Avoid Common Mistakes and What to Do Instead This article is a follow-up to 5 Mistakes New Authors Often Make. If you are a new author, the whole process of taking your book from planning to promotion may feel like an obstacle course. But it needn’t be, if you follow five basic rules (plus one “bonus” rule to make everything even easier). Rule #1: You must be able … [Read more...]
5 Mistakes New Authors Often Make
How to Avoid Common Mistakes and What to Do Instead If you are a first-time author, you may feel like a stranger in a strange land. Welcome to the world of book publishing. If you don’t know your way around, you may make wrong turns and unnecessary blunders, but you can also avoid these mistakes if you know in advance what they are. Mistake #1: You mention to people that … [Read more...]
Publishing Towards Success!
Many authors make a very common mistake, they spend years thinking, writing and publishing their pride and joy and once it's launched for the whole world to see—THEY SIT AND WAIT. Sitting and waiting for a book sale is one of the best ways towards failing in the publishing industry, and it is an industry and you are the creator of a product. Something authors must understand … [Read more...]
Getting Your Book Published: Don’t Try it Alone
Shawn Welch You don’t know him? You will. He is a rising star in the publishing world—a guy who has been silently at work behind the scenes, helping companies like Pearson Education get their bevy of books and information out to the masses. If you happen to be an iOS developer, chances are really good you already know about Shawn. His books on developing iOS applications … [Read more...]
Wild Ink: Success Secrets to Writing and Publishing for the Young Adult Market
What do you need to know to break in to the flourishing young adult (YA) market? With humor and a solid grounding in reality, author Victoria Hanley helps readers understand the ins and outs of the YA genre, how to stay inspired, and how to avoid common mistakes writers make in trying to reach teens. This book includes unique writing exercises to help readers find their own … [Read more...]
Should You Self-Publish?
1. Are you passionate about your topic, your book? Your words are you. That’s a huge investment in itself. You’ve got to love what you are creating. Really care for it. Do you? It’s like the difference between your job and your work ... a job is a job, hopefully it pays the bills. But work? It’s part of your fabric, who you are. And when you love your work, passion enters the … [Read more...]
Why Every CEO Should Write and Publish a Book
I often hear CEOs saying that as the market has been so badly hit by the recession, they can’t really afford to take time out to write a book. My response is quite simply, you can’t afford not to! It’s precisely when times get tough that customers start scrutinising their purchases and looking for the best value for their money. In a market that is already competitive, … [Read more...]
Publishing for Profit: Successful Bottom-Line Management for Book Publishers
Publishing is a business, and if you want to make your publishing operation a successful business you need to understand how the industry works. Publishing is a rapidly changing business, and this readable and comprehensive reference is right in step—covering operations, financial, and personnel management as well as product development, production, and marketing. Written … [Read more...]
Write and They Will Listen!
It’s all very well writing an article for a magazine, but how can you find out whether your message is engaging the right people and having the desired impact? Executive communications specialist Mindy Gibbins-Klein suggests that the first step to successful communication is accepting that writing very likely to be a one-way approach, at least at first… A business colleague … [Read more...]