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10 Mistakes Authors Make that Can Cost a Fortune (and how to avoid them)

November 16, 2010 by Penny Sansevieri

When it comes to books, promotion, and book production I know that it can sometimes feel like a minefield of choices. And while I can’t address each of these in minutia, there are a number of areas that are keenly tied to a books success (or lack thereof). Here are ten for you to consider: 1)      Not understanding the importance of a book cover I always find it … [Read more...]

Eight Mistakes Self-Publishers Make — and How to Avoid Them!

May 12, 2009 by Peter Bowerman

Mistake #1. You wrote an unnecessary book Harsh? Perhaps. Honest. Absolutely. Are there already 20 titles on your non-fiction subject? Does the world really need a 21st? If so, how is yours different? Put another way, write a book people will want to read. No books on your subject? That could be good or could mean little market exists for the book. Mistake # 2. You have a … [Read more...]

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