Publishing is a business, and if you want to make your publishing operation a successful business you need to understand how the industry works. Publishing is a rapidly changing business, and this readable and comprehensive reference is right in step—covering operations, financial, and personnel management as well as product development, production, and marketing. Written … [Read more...]
Publishing Conferences, Expos, and Trade Shows-Why Go? What to Know
We are well into this new year and, as you look at the calendar in front of you and envision filling it with opportunities for you and your book, it is likely that publishing conferences, expos, and trade shows are high on your list of things to do. But attending these kinds of events can be daunting—especially if you don't investigate what they have to offer before deciding to … [Read more...]
Dealing with Publishing Company Personnel
The publishing process may seem mechanical. As you move through the publishing process, it's important not to overlook an often-undervalued part of the process: the people or personnel of the publishing company. Since the corporate imprint and the need to be profitable dominate most publishing companies, the unique nature of most publishing company personnel often gets … [Read more...]