I recently received an email from someone on my “official Michaelbrent Collings Facebook Fan Page” (which is still kinda weird to have, truth be known), asking in essence what he could do to sell his books to more than just his close personal friends and family… and promising me a kiss on the lips if I could help him out. Now, first of all, please let me be clear: if you … [Read more...]
What Can We Learn from Oprah Winfrey?
Oprah is a queen and no one can say a bad word about her. But the story of her last year – the first year when she left network TV to start her OWN network, is instructive. She lost her base. You’d think her loyal followers of 20 years would follow her to cable, but they didn’t. Why? Doesn’t everyone have cable? Is it too hard to switch from Channel 4 to Channel 400 (or … [Read more...]
Sell Your Book Like Wildfire: The Writer’s Guide to Marketing and Publicity
Promote and Sell Your Work! You've written a book, but if it doesn't sell, what's the point? In Sell Your Book Like Wildfire, marketing expert Rob Eagar explains how to use the best promotional methods available to get your book noticed and drive sales. You'll learn how to: Increase your book sales by driving readers to bookstores and online retailers Build a brand … [Read more...]
Tips for Authors: How to Incorporate Your Traditional Media Coverage into Your Social Networks
Most authors know that social networking is an important component of creating awareness about their book. Since our area of focus at Smith Publicity is garnering traditional media placements for clients (newspaper, magazines, radio, online, and television coverage), many people ask how our efforts can benefit their social networking efforts. Below are several tips on how to … [Read more...]
Who Said Publishing an Ebook Was Easy?
Who said publishing an ebook was easy? I thought it would be a snap. That’s what every author in the Wall Street Journal said when interviewed. But as I discovered when writing “Reporters Are Looking For YOU!”, there are about 100 extra steps you never thought about. Here are a few: 1. Book cover has to fit many different sizes, from Kindle to Create Space. They all … [Read more...]
Get People to Read Your Emails
Authors and publishers know that to get their press releases read by the media they need a catchy or alluring subject line for the email carrying that press release. So how do you craft the perfect headline or subject line that makes others want to read the rest of what you wrote? Follow these 15 steps. It needs to be short, especially a subject line for an email, so use … [Read more...]
5 Ways Your Press Release Might Hurt You
Recently I've been seeing a lot of awful press releases out there. Many of them have been sent over PRWeb.com or other wire services in an attempt to get attention for a book or particular author. Press releases should be used sparingly and for good purpose only. Here are five ways a bad press release will do more harm then good: … [Read more...]
Why You Should Convert Your Articles into Press Releases
Many people who want to get free publicity with press releases don’t do so because they think they don’t have anything to say. However, if you’ve been cranking out articles, you are sitting on a gold mine of content. You can rewrite your articles into press releases. If this sounds like you, read on to discover one of the most underutilized publicity tactics for small … [Read more...]
The Frugal Book Promoter: How to get nearly free publicity
The second edition of The Frugal Book Promoter is an updated version of the multi award-winning first edition. It has been expanded to include simple ways to promote books using newer technology--always considering promotion and marketing techniques that are easy on the pocketbook and frugal of time. It also includes a multitude of ways for authors and publishers to promote the … [Read more...]
Get Booked on Radio and TV With a Pitch That Wows Them! – 10 Useful Tips
Getting one radio show to book you may be just luck. But getting dozens or even hundreds of radio shows to book you means that you must have a compelling pitch letter and subject that are irresistible. Hence prospective radio & TV show guests need to know the 20 Tips on Getting Booked on Radio and TV with a Pitch That Wows Them! Before someone tackles self-booking on … [Read more...]