Google is cracking down on press releases – and that’s a good thing! Google wants to present information that people are searching for. That’s their mission. They want to do everything they can to prevent people from manipulating their results. That’s good news for people who are actively searching for your products and services. Google’s mantra is “If you can … [Read more...]
Book Publicity Idea: Link Your Book to Holidays and Special Events
One creative way to get publicity for your book is to tie it to a holiday or special event. You’ll be able to reach out to the media who often need a ‘reason’ to showcase your book right now. Furthermore you may be able to reach your audience on a more personal level by promoting your book alongside a national holiday, theme month, or cause. There are thousands of holidays that … [Read more...]
Unexpected Marketing Results
Over the years I have done a lot of marketing. Some things got better results than I expected, others…not so much. But many things delivered different results than I expected. This is one of the magical things about marketing. Let’s talk about how this might apply to selling your books. Say that you have set up a book signing event at a local coffee shop. You make posters … [Read more...]
Why Press Releases Are Trashed By Reporters
Press releases get trashed when they are too self-serving. Far too many people think the purpose of doing media interviews is to get attention for themselves or make sales of their products. DEAD WRONG!That's why they don't get publicity. A press release has one purpose and one purpose ONLY. That purpose is...to get the reporter to call you for more … [Read more...]
Angling Especially for TV? Here’s How to Snag TV Publicity
Some publicity seekers find TV the toughest medium to crack. Whether or not that’s true, it can also be the toughest medium in which to pull off a masterful appearance. Factors that have little or no impact on how well you come across print can sabotage your effectiveness on television. For example, when Caroline Kennedy attempted to explain why she wanted an appointment to … [Read more...]
What Authors can Learn from The Promotion of Anchorman II and Ron Burgundy
"Anchorman II: The Legend Continues" is the highly anticipated, long overdue sequel to 2004's "Anchorman: The Legend of Ron Burgundy." The first film quickly became a cult classic with its quippy one-liners and hilarious cast. The sequel premiered December 18. Leading up to the movie's release, the "Anchorman" team took promoting the film to another level. Ron Burgundy was … [Read more...]
The Changing Media Landscape: Bad News for Authors and Book Publicists?
Many believe the printed newspaper is dying a slow, painful, inevitable death. Since 2008, the presses at hundreds of newspapers have stopped forever. Many venerable print magazines have closed their doors. After 32 years of publishing Southern Accents, Time. Inc. shut it down. Ziff Davis stopped publishing PC Magazine after 27 years, and Conde Nast closed the doors on Gourmet … [Read more...]
Self PR for the Self-Published Crowd
You’ve just written a sure to be award winning book on the history of ducks in television. Hundreds of copies of it sit on your desk and you’ve sold one to your mom, one to your best friend, and another to your dog. How in the world do you get word out about your epic tome? Internet Word of Mouth The first thing to do, if you haven’t already, is set up a Facebook and … [Read more...]
How to Pitch Reporters and Get Results: A Reporter’s Point of View
Lisa Earle McLeod is a syndicated columnist who uses PR LEADS to find sources for her articles and books, including her latest: . She is a sales leadership consultant. Organizations like Apple, Kimberly-Clark and Pfizer hire her to create passionate, purpose-driven sales organizations. She is also a best-selling author and sought after speaker. Her newest book, Selling … [Read more...]
The Media Training Bible
In just the first few pages of you will learn things that could turn your next media interview from a disaster into a smashing success. In this book, Brad Phillips, one of the world's top media trainers, will lead you through an engaging mix of 101 two-page lessons, three dozen real-life case studies, and several hands-on exercises. He will teach you how to become an effective … [Read more...]