So, you’ve signed on for a publicity campaign to promote your amazing new book. Most new authors aren’t familiar with what’s involved in a book publicity campaign – I didn’t, before I started working many years ago in book promotion. Publicists are the “matchmaker,” connecting your book with the right media. However, it’s you, the author, who needs to be available, prepared and … [Read more...]
Your Book Publicity Campaign: Content Relevance and Media Lead Times
A major component of a successful campaign is content relevance. What is content relevance? It’s matching your book with what is happening in the world. Here are some examples: • Is any part of your novel set during a holiday? • Are there any themes in your memoir that can be tied into an awareness month (i.e.: October is Domestic Violence Awareness Month)? • Is your … [Read more...]
Book Marketing and Book Publicity: 5 Things You Can Do to Help Your Book Publicist Be More Effective
Authors hire publicists to promote their books, and often pay them well. So why should an author help a publicist do his job? The simple answer is: Because book marketing and book publicity is a very personal business; one in which emotions matter and meaningful communication can make the difference between a successful book promotion campaign and a mediocre or poor one. The … [Read more...]
Is Summer a Bad Time to Start a Book Publicity Campaign?
Summer. Our favorite time of year, and also the one time of year most publicists will tell you is not a good time to start a book promotion campaign. You might also hear that starting a campaign after Thanksgiving, mid-Spring publicity or mid-Fall are fraught with publicity perils. What are you left with? Basically, September and January are the two “surefire” best times to … [Read more...]