Many believe the printed newspaper is dying a slow, painful, inevitable death. Since 2008, the presses at hundreds of newspapers have stopped forever. Many venerable print magazines have closed their doors. After 32 years of publishing Southern Accents, Time. Inc. shut it down. Ziff Davis stopped publishing PC Magazine after 27 years, and Conde Nast closed the doors on Gourmet … [Read more...]
A Book Publicity Campaign is Only as Good as the Author’s Responsiveness
The inspiration for this article came from one of our current authors, Susan. She is a highly credentialed, successful businesswomen. In a conversation last week about plans for the next stage of her campaign, I thanked her for all her hard work. Her quick answers to her publicist’s questions, willingness to do all media interviews and bylined articles offered to her, and her … [Read more...]
Top 10 Tips for Free Publicity
They’re referred to as Publicity Hounds and I’ll bet you know at least one. They’re the people smiling back at you from color photos that accompany their profile story in the morning paper. Turn on the radio and there they are again, chatting away on a local talk show. Two months later, they show up on the cover of your trade journal. Then they're being interviewed on the 11 … [Read more...]
What to Know About Your Book–and Yourself–Before Starting a Publicity Campaign
1. Know your book’s audience: It is important to know your book’s audience—both the mainstream and the fringe markets. For example, a book about organizing your finances and investing should naturally appeal to personal finance media. However, it could also appeal to women's and men's magazines, newspaper lifestyle editors, in-flight magazines, and many others. By knowing the … [Read more...]
Qualities To Look For In A PR Pro
Investing time in finding the right public relations practitioner, (or firm ) can definitely be worth it in the long run. In a crowded field, searching can be a daunting task. However, you should not give up entirely, or settle for the first candidate that comes along. It pays to be educated about how to analyze a firm or freelance practitioner. I've pulled together some … [Read more...]
Five Factors to Consider Before Engaging a Publicity Firm
Your book is ready (or almost ready), final editing touches are completed, and you're ready for people to learn about your book...now what? The hard truth is that without publicity and promotion, virtually no one will ever know your book exists. If you're a self-promoter or a publisher with some in-house expertise and have the time and resources, it is possible to successfully … [Read more...]