The article Pricing for Profit described a pricing technique utilizing probability theory to estimate sales at different price levels. Since some publishers prefer a less intuitive technique, here is a different way to price your books that is based more on marketing strategy. This technique also contends that traditional pricing – that is, by multiplying the unit printing … [Read more...]

Price is the element of a marketing mix with the greatest impact on revenue; the others (distribution, product development and promotion) produce revenue indirectly. Yet, this importance notwithstanding, some publishers establish the prices for their books by following the rule of thumb that says the price should be 8 times printing cost. Others price their titles the same as … [Read more...]

Finding an appropriate price for your book can be a delicate balancing act—you need to set it high enough to make a profit, yet not too high to dissuade readers from buying. With a little research and an understanding of what customers perceive as being of value, authors can find a price that will work for them and their readers. The other day I was talking to an author who … [Read more...]