Google is cracking down on press releases – and that’s a good thing! Google wants to present information that people are searching for. That’s their mission. They want to do everything they can to prevent people from manipulating their results. That’s good news for people who are actively searching for your products and services. Google’s mantra is “If you can … [Read more...]
#PR Predictions for 2015 from #Publicity Expert Dan Janal @prlead
Note from Cathy: Dan Janal offers some interesting predictions about PR and publicity in the coming year. I agree with Dan's predictions, and I believe that #2 is absolutely critical. It is no longer just about the media promoting us; we need to promote them, too. And despite what some say, press releases are not dead. As Dan notes, some of the techniques are changing, but … [Read more...]
Why Press Releases Are Trashed By Reporters
Press releases get trashed when they are too self-serving. Far too many people think the purpose of doing media interviews is to get attention for themselves or make sales of their products. DEAD WRONG!That's why they don't get publicity. A press release has one purpose and one purpose ONLY. That purpose is...to get the reporter to call you for more … [Read more...]
How to Pitch Reporters and Get Results: A Reporter’s Point of View
Lisa Earle McLeod is a syndicated columnist who uses PR LEADS to find sources for her articles and books, including her latest: . She is a sales leadership consultant. Organizations like Apple, Kimberly-Clark and Pfizer hire her to create passionate, purpose-driven sales organizations. She is also a best-selling author and sought after speaker. Her newest book, Selling … [Read more...]
Why Reporters Like Getting Story Ideas from Press Releases
Press releases are a great way for small businesses to get free publicity. Reporters scan press release distribution sites to find new ideas they can write about. Here are five reasons reporters like to read press releases. Gives them ideas. As smart and imaginative as reporters are, every reporter will have writers block at some point in their lives. Press releases give … [Read more...]
5 Ways Your Press Release Might Hurt You
Recently I've been seeing a lot of awful press releases out there. Many of them have been sent over PRWeb.com or other wire services in an attempt to get attention for a book or particular author. Press releases should be used sparingly and for good purpose only. Here are five ways a bad press release will do more harm then good: … [Read more...]
Why You Should Convert Your Articles into Press Releases
Many people who want to get free publicity with press releases don’t do so because they think they don’t have anything to say. However, if you’ve been cranking out articles, you are sitting on a gold mine of content. You can rewrite your articles into press releases. If this sounds like you, read on to discover one of the most underutilized publicity tactics for small … [Read more...]
How to Measure the Effect of Press Releases
All people and all companies who want to see their names in print come to the realization that there’s more to publicity than seeing your face in the newspaper. Getting publicity is great for your ego, but what about the ROI of publicity? After all, there is no such thing as free publicity. You have to spend time and or money to get publicity – and that expense has to be … [Read more...]
One Of The Biggest Problems People Have When They Try To Get Publicity
If right this minute someone asked you what type of business you're in and what you do for your customers, could you tell them in 10 seconds or less? If not, you're probably in trouble. So many people think that getting publicity is as simple as sending out a press release. Sorry, Scooter, it's not that easy. When you send out your press release, you're conveying a lot of … [Read more...]
LinkedIn Publicity: How Online Press Release Distribution Can Help You with Your LinkedIn Marketing Efforts
Online press release distribution has not lost its power to create buzz and brand awareness. In fact, in speaking with many business professionals who have used our distribution partner's press release services, we've been told: * Their press releases were picked up by 40+ online sites and media news stations. * Their press release placement brought additional credibility … [Read more...]