Does Santa Claus exist? Is the press release dead? These questions come up every year. While the existence of Santa Claus has been widely proven to be true, I’ll weigh in on the other question as one of my coaching clients asked me that question just the other day. My answer is simple. If you think a press release will get you quoted on the front page of the New … [Read more...]
Why Is a Press Release Like a Pizza?
While I was at my favorite pizza parlor, I noticed that to make a great pizza, you need three ingredients: Great crust. Great toppings. Great sauce. I realized the same is true with a great press release that gets results. You need three ingredients: Great content. Great keywords. Great distribution. I’ve noticed that the press releases I write and edit … [Read more...]
Publicity Strategy: Year-in-Review Press Releases
As the end of the year approaches, some people think of holidays, gifts and shopping. I think of year-in-review press releases and articles or opinion pieces. The year-in-review press release is a great way to get increased exposure and position yourself as an expert. This article will show you how to write a year-in-review press release and will also show you many ways you … [Read more...]
Book Publicity Tactics: What Are the Best Days to Send Press Releases?
“What is the best day to send a press release?” is a question I get every time I talk to a new client. It’s a fair question. All things being equal, why not send the press release to reporters when they are most likely to read it and when prospects are most likely to want to be looking for information? That said, the best days are probably Tuesday, Wednesday and Thursday. … [Read more...]
Should a Press Release Ask People to Take Action?
Getting a prospect to read a press release isn’t a cause for celebration. Getting them to take action is. Many press releases are written solely as information pieces that describe the who, what, when, where and how of a new product or service. However, many press releases I’ve read don’t ask the reader to take action. These press release writers want to tell the story. … [Read more...]
Self–Promotion Tips – Press Releases
1) Develop a “how to” press release, no longer than 2 pages at 1.5 spacing. These releases offer the absolute best shot of getting magazine or newspaper coverage because they provide clear, solid information. They are particularly useful for business and self-help books, but with creativity, you can also use them for novels. 2) Keep e-mail subject lines as short as … [Read more...]