Most people believe that getting on Oprah will make them a millionaire, their book a bestseller or their business boom. For your career to take-off like the last space shuttle, you must prepare to make the most of your appearance. Here are some hot tips to help you get invited as a guest on the show, rivet your audience on the air, and ultimately sell yourself along with your … [Read more...]
Who Will Be the New Oprah?
Oprah Winfrey has announced that she will end her long-running talk show in 2011, and there is a lot of speculation about who—if anyone—will be able to fill her shoes. Authors love Oprah. A single mention by Oprah is considered enough to launch a book on the best seller lists, and most authors dream of sitting next to Oprah for an interview. So who will authors look to when … [Read more...]
Baseball and the Art of Book Publicity
If you’ve spoken to many publicists, you may have heard some analogies between baseball and book promotion. I probably use them everyday when speaking with clients or prospective clients, because they make key points succinctly and in an understandable manner. Here is the analogy distilled to its simplest form: Publicity is like baseball because both involve small hits, … [Read more...]
Before Oprah – 5 Tips for PR Professionals Who’ve Struck Gold
The following is for hard working PR professionals and those who strive to promote their own work. When that golden day comes, and a producer or journalist calls you and says, "you're going to be on the XYZ show," or "you're going to be featured in XYZ," it pays to be ready with the appropriate media materials, and followup plan... but for those initial moments of utter joy … [Read more...]
21 Ways to Get Publicity and Increase Sales!
Do you know what made Dr. Phil famous? It was his weekly appearances on Oprah. Was he the world's smartest psychologist? Is he the most handsome? I don't think so. So, why is Dr. Phil rich and famous...and not you? It's because of publicity. Publicity is one of the most powerful forms of advertising. Reporters are constantly on the lookout for products, … [Read more...]