Social media, according to many entrepreneurs, is the best thing that ever happened to small business. It streamlines market research, makes it easier to locate valuable contacts, allows for completely-free-of-charge “advertising,” and helps new customers find you. However, as with any popular venue it’s easy to pass unnoticed unless you work hard to stay visible. If your … [Read more...]
Customers Falling from the Sky
To be a successful author, you have to know what resources you have available to you and be able to capitalize on those resources. One of the great marketing possibilities for authors is social networking, but many authors don’t touch this avenue of marketing. If you think Facebook, Twitter, MySpace and the dozens of other sites are just for keeping in touch with friends, you … [Read more...]