In today’s world, social media is a dominating force that can make or break your career in almost every aspect. In this case, social media can help promote your work to a large and varied audience. To prove this theory, take a look at the rapid growth of popularity of Holly Madison’s book , which is at the top of the New York Times Best Seller List. Holly Madison, the … [Read more...]
How I Sold $600K With One E-Book
NOTE FROM CATHY: I loved this article from Robert Middleton, and wanted to share it with you. He offers several good lessons, especially for those of you who are building businesses based on your knowledge and expertise.The four lessons he offers are excellent, but there is something else he only hints at: If you are building a consulting or speaking business, your book can … [Read more...]
How to Promote Your Book on Twitter
Can Twitter sell books for you? Well, no, not all by itself. But Twitter is one of the tools you can use to promote your book. Writing your book was the first step. Now it’s time to promote it so that you achieve your publishing goals. Whether you published to make money in royalties, generate leads or build your expert reputation (or some combination of all three), you … [Read more...]
Adopt Smart Methods of Marketing—Go Online!
Are you content as an author because your book has finally been published? If yes, then you are making a grave mistake. Once your book reaches the publisher, it has to go through one more step which is in fact, a complex and ongoing process. Having your book on the stands doesn’t mean that it will surely be read by millions. Books of all kinds are available in plenty on the … [Read more...]
Using Twitter, A Guide for Authors New to Twitter
Twitter is a website (www.twitter.com) that allows people to join and post messages of 140 characters. When you join (it's free), you can both 'follow' others and have 'followers' who receive messages you send (this message passed 140 characters with the word followers). Twitter began as a way for people in a business to send messages ("meeting time changed to 1:30"), but it … [Read more...]
The Right Way for Authors to Blog
Blogging is a great way for authors to stay in touch with their fans and attract new fans, too. For many authors, though, blogging seems a little scary. How do you set up a blog? What do you write about? How do you get people to read your blog? Here are some tips to help you be a better author blogger. Be the master of your own domain. A free blog on Blogger.com or … [Read more...]
What Really Works in Online Marketing
A colleague recently said to me, “No one has found the winning formula for successful online direct marketing yet.” I disagree. A number of companies know exactly what works and are making small fortunes with it. The primary concept is that online marketing works best when you e-mail to people who already know you. Therefore, successful online marketers build their … [Read more...]
Four Free Self Marketing Tips You Cannot Afford to Ignore
When it comes to marketing your book, self marketing can be confusing and a lot of work. But the truth is that you really need to do self marketing because no one else is likely to do it for you. I have done some research into self marketing techniques, and I was surprised at how many of them can be done at no cost to the author except for their time. I compiled them into this … [Read more...]
Selling Books by Blogging
Blogging is one of the most popular strategies for marketing books today. But blogs must engage your readers if they are to be effective. Here are some simple strategies to make your blog connect with readers so you can sell more books. I’ve heard many people in the publishing industry say, “Every author must have a blog,” but is blogging really effective? Every author must … [Read more...]
Marketing with Relationships
Everyone wants to be a successful author - even people who've never written a book. Mention television and movie deals and people even start salivating. But those of us who have actually published know there is a vast distance between getting an ISBN number and actually selling books. For most of us the numbers, at least in the early days, are so few and far between that we … [Read more...]