How do you feel about promoting your books? If you’re like a lot of authors, you have a lot of passion for the act of writing itself, but book marketing might seem a little intimidating or unfamiliar. Or, you might feel intrigued and excited about the idea of promoting your work, but unsure of the right way to go about it. No matter how you feel about promoting your … [Read more...]
A Beginner’s Guide to Social Media for Authors
It is the best time to be an author. Traditionally, marketing your self-published work would have been a lengthy and expensive process. Now you can harness the power of social media to catapult your marketing efforts to the next level. However, social media is a double-edged sword. So many writers end up spending more time on social media than they do getting words down on … [Read more...]
Ex-Playboy Bunny’s Book Tops Best Seller List Through Social Media
In today’s world, social media is a dominating force that can make or break your career in almost every aspect. In this case, social media can help promote your work to a large and varied audience. To prove this theory, take a look at the rapid growth of popularity of Holly Madison’s book , which is at the top of the New York Times Best Seller List. Holly Madison, the … [Read more...]
How I Sold $600K With One E-Book
NOTE FROM CATHY: I loved this article from Robert Middleton, and wanted to share it with you. He offers several good lessons, especially for those of you who are building businesses based on your knowledge and expertise.The four lessons he offers are excellent, but there is something else he only hints at: If you are building a consulting or speaking business, your book can … [Read more...]
How to Promote Your Book on Twitter
Can Twitter sell books for you? Well, no, not all by itself. But Twitter is one of the tools you can use to promote your book. Writing your book was the first step. Now it’s time to promote it so that you achieve your publishing goals. Whether you published to make money in royalties, generate leads or build your expert reputation (or some combination of all three), you … [Read more...]
Adopt Smart Methods of Marketing—Go Online!
Are you content as an author because your book has finally been published? If yes, then you are making a grave mistake. Once your book reaches the publisher, it has to go through one more step which is in fact, a complex and ongoing process. Having your book on the stands doesn’t mean that it will surely be read by millions. Books of all kinds are available in plenty on the … [Read more...]
Using Twitter, A Guide for Authors New to Twitter
Twitter is a website (www.twitter.com) that allows people to join and post messages of 140 characters. When you join (it's free), you can both 'follow' others and have 'followers' who receive messages you send (this message passed 140 characters with the word followers). Twitter began as a way for people in a business to send messages ("meeting time changed to 1:30"), but it … [Read more...]
The Right Way for Authors to Blog
Blogging is a great way for authors to stay in touch with their fans and attract new fans, too. For many authors, though, blogging seems a little scary. How do you set up a blog? What do you write about? How do you get people to read your blog? Here are some tips to help you be a better author blogger. Be the master of your own domain. A free blog on Blogger.com or … [Read more...]
What Really Works in Online Marketing
A colleague recently said to me, “No one has found the winning formula for successful online direct marketing yet.” I disagree. A number of companies know exactly what works and are making small fortunes with it. The primary concept is that online marketing works best when you e-mail to people who already know you. Therefore, successful online marketers build their … [Read more...]
Four Free Self Marketing Tips You Cannot Afford to Ignore
When it comes to marketing your book, self marketing can be confusing and a lot of work. But the truth is that you really need to do self marketing because no one else is likely to do it for you. I have done some research into self marketing techniques, and I was surprised at how many of them can be done at no cost to the author except for their time. I compiled them into this … [Read more...]