If you're marketing your books online, then you've probably heard of Twitter. It was all the rage last year in social media, and millions of people have joined this micro-blogging community. Maybe you even started a profile page and sent out a tweet or two. If so, that's great. And if you've been avoiding it for one reason or another, it might be time to try it out. Why? … [Read more...]
Online Book Marketing – Is It Effective?
If you have recently published a book or novel, you be pleased to know that the Internet can become your most valuable resource. There is controversy as to whether or not it is effective to market your book online, especially since so many people are reading content directly on the Internet or downloading e-books. However, you can make these tactics work to your advantage to … [Read more...]
Use FriendFeed to Find a Ton of Customers
FriendFeed.com is a website that in one place aggregates your friend’s (or potential customer’s) streams from across different social sites. In other words, from one user, you can view real-time updates from Twitter posts, Facebook updates and tons of other websites. FriendFeed can be an extremely useful website for finding your target audience and selling books, but be … [Read more...]
How Is a Hotel Room Like a Book Author Web Site?
Staying at the Hyatt near Disneyland I suddenly realized how similar the requirements for a customer-friendly hotel room are to the requirements for an easy-to-navigate Web site. Here are just a few examples of the similarities: Hotel: The decaffeinated coffee packets in the room had very small white type on silver background – almost impossible to read no matter how I … [Read more...]