Want to boost your book marketing plan and sell more books? Surprisingly, book stores are not always your greatest source of book sales. Most authors and publishers do want their books to be available in all of the book stores, and rightly so. You want your book to be there, too, but you want to sell more books. You want your book to be a “household name” – a topic of … [Read more...]
Selling Books to Supermarkets and Drug Stores
There are tens of thousands of supermarkets and drug stores of all sizes around the country. Many of these sell books, booklets and videos. Some of the larger supermarket chain stores – such as Kroger -- actually have a bookstore, rather than a book section. The means of marketing to these two segments is similar, so they will be discussed together. In the past, most of the … [Read more...]
Sell More Books To Airport Stores
All major airports have at least one bookstore, surrounded by a captive audience of weary travelers looking for something to do to help pass time. What better way while away the hours than by reading a good book? Your book? Apparently many travelers seek that option because “a major store in a large airport will sell between $1 and $2 million of books each year” says Kathleen … [Read more...]