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Stay in One Field…And Own It

July 13, 2011 by Dan Poynter

Once you select your subject. Stick to it; stay in one field. Too many authors and author-publisher-speakers write a book on a subject they know well—aimed at their own (reachable) field. With this formula, the book is a success, and they suddenly think selling books is easy, so they write about a totally different subject. It flops because they do not know how to reach the … [Read more...]

Niche Marketing – How to Target Your Marketing Efforts and Master Your Business Niche

May 20, 2010 by Karel Murray

If you want to make more money in today's competitive environment, then you need to master your business niche. Let me show you a perfect, prime example of niche marketing at its best: The AARP card appeared in the mail again. This time I actually opened the envelope and reviewed the material included with the invitation to join. Offers of insurance, magazines, on-line … [Read more...]

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