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Why Reporters Like Getting Story Ideas from Press Releases

August 27, 2012 by Dan Janal

Press releases are a great way for small businesses to get free publicity. Reporters scan press release distribution sites to find new ideas they can write about. Here are five reasons reporters like to read press releases. Gives them ideas. As smart and imaginative as reporters are, every reporter will have writers block at some point in their lives. Press releases give … [Read more...]

Why You Should Convert Your Articles into Press Releases

June 11, 2012 by Dan Janal

Many people who want to get free publicity with press releases don’t do so because they think they don’t have anything to say. However, if you’ve been cranking out articles, you are sitting on a gold mine of content. You can rewrite your articles into press releases. If this sounds like you, read on to discover one of the most underutilized publicity tactics for small … [Read more...]

How to Measure the Effect of Press Releases

May 14, 2012 by Dan Janal

All people and all companies who want to see their names in print come to the realization that there’s more to publicity than seeing your face in the newspaper. Getting publicity is great for your ego, but what about the ROI of publicity? After all, there is no such thing as free publicity. You have to spend time and or money to get publicity – and that expense has to be … [Read more...]

Press Releases: Do You Make These Mistakes?

March 4, 2011 by Dan Janal

Last month was a great month for my new Guaranteed Press Release program. 30 clients wrote press releases that I edited and then sent out to the media where they were printed on many sites that led to high search engine rankings and lots of traffic back to their sites. After editing so many press releases, I realized many people made the same mistakes, over and over. Here … [Read more...]

How Much Hype Can You Put Into A Press Release?

February 24, 2011 by Dan Janal

Press releases are meant to be promotional pieces of communication that help you tell the world about your new products and services. Reporters and prospects expect a certain amount of self-promotion. But how much is too much? This article will show you six ways to improve your press releases so they get read and you get the attention you deserve. 1. First of all, press … [Read more...]

Do You Make These Press Release Mistakes?

December 13, 2010 by Dan Janal

I used to believe that you should do your own publicity. After all, who can tell your story better than you can? Turn out, I was wrong. I’ve spoken to thousands of people in the past year about writing press releases during my speeches at conferences and on teleseminars and webinars. Now I am forced to admit that I was wrong. You can’t write your own press release … [Read more...]

How to Get Your Press Release Read by More Prospects and Reporters

November 15, 2010 by Dan Janal

A press release that gathers dust doesn’t help anyone. Your prospects and reporters need to find your press release when they search through Google. Here are 6 ways to make your press release stand above the competition so you can get more qualified prospects visiting your website. Target a specific audience and put that into the headline. A headline that says … [Read more...]

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