So, you’ve signed on for a publicity campaign to promote your amazing new book. Most new authors aren’t familiar with what’s involved in a book publicity campaign – I didn’t, before I started working many years ago in book promotion. Publicists are the “matchmaker,” connecting your book with the right media. However, it’s you, the author, who needs to be available, prepared and … [Read more...]
How to Ace Media Interviews
This tip from Dan Janal is useful on a couple of levels. One, it helps reporters to easily prepare to interview you by giving them angles for the story and two, it helps you to be make the most of your interviews by anticipating the type of questions that might be asked and preparing good answers. In addition, you might want to post the questions and answers on your website as … [Read more...]
The Media Training Bible
In just the first few pages of you will learn things that could turn your next media interview from a disaster into a smashing success. In this book, Brad Phillips, one of the world's top media trainers, will lead you through an engaging mix of 101 two-page lessons, three dozen real-life case studies, and several hands-on exercises. He will teach you how to become an effective … [Read more...]
Media Training: How to Ace Your Next TV Interview
Imagine you just returned from vacation and endured a grueling 14-hour flight through seven time zones. Naturally, you are jetlagged and want nothing more than to go to bed. Then the phone rings. The local news station wants you to be on the news that night for a 5-minute interview. Can you be at the station in two hours to tape the interview? That’s what happened to … [Read more...]
Media Interview Tips for Authors
Author interviews are a key way to get attention for your book. Some basic dos and don’ts of being interviewed can help you make a good impression and sell more books. Both before and during the interview, there are things you can do and say to make an interview successful. Once authors publish their books, they need to be prepared to talk about them. For many authors, being … [Read more...]
Tips for Author Media Interviews
1. Get the host’s name right! If you are doing a radio interview, write the host’s name on a place where you can see easily see it. When in doubt, do not address the host by name. 2. Location. Location. Location. Know your audience’s time zone. A “good morning!” at 10 AM from your California home to an East Coast show will not work. Nor will commenting on the snowstorm from … [Read more...]
Crafting Sound Bites the Media Love
These days, no one has the time to listen to the full story. People want a capsule of information delivered in a few seconds that is easy to swallow and switches on their mental light bulb. So if you get an opening, you'd better make it good! "If you can't express what you want and why it's newsworthy in ten seconds, you're off the phone," advised a news director for a major … [Read more...]