It’s all very well writing an article for a magazine, but how can you find out whether your message is engaging the right people and having the desired impact? Executive communications specialist Mindy Gibbins-Klein suggests that the first step to successful communication is accepting that writing very likely to be a one-way approach, at least at first… A business colleague … [Read more...]
Publicity Tactics: Does Old Media Still Matter?
Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns: Credibility. If the … [Read more...]
Using Online Magazines to Promote Your Books or Writing for Free
Promotion is a must in any writer's career and online venues are one of the fastest growing mediums. If you're a recently published author – self or traditionally published – you have to promote yourself to get your name out into the public. If you're a previously published author, you have to promote to keep your name out in the public. Book promotion is a constant as a … [Read more...]