Blogging is one of the most popular strategies for marketing books today. But blogs must engage your readers if they are to be effective. Here are some simple strategies to make your blog connect with readers so you can sell more books. I’ve heard many people in the publishing industry say, “Every author must have a blog,” but is blogging really effective? Every author must … [Read more...]
Marketing Your Book Online: 5 Easy Tips
So, you've written The Great American Novel, and it's about to be published. What next? The whole point to writing a book is so that someone (or a lot of someones) will read it. However, it's rare that someone will walk into a bookstore and select a book they've heard nothing about. With a little ingenuity and hard work, you can market your work and increase sales. Read on for … [Read more...]
Marketing with Relationships
Everyone wants to be a successful author - even people who've never written a book. Mention television and movie deals and people even start salivating. But those of us who have actually published know there is a vast distance between getting an ISBN number and actually selling books. For most of us the numbers, at least in the early days, are so few and far between that we … [Read more...]
Marketing Ideas for Budding Authors
As a freelance Internet marketer, I learned very quickly that I need to speak with everyone I meet, because you never know who has a website, or knows someone who needs help promoting theirs. As I spoke with my next-door neighbor last year, he told me that he’s an aspiring author who just secured an agent. Given my profession, I immediately started running through ways that I … [Read more...]
How to Market a Book
If you plan to market your book by yourself, you may find that doing so is extremely hard and very frustrating. You will have to learn about book marketing if you wish to take control of your book and market it online. This will generate new sales and a wider fan base. Create a Website for Your Book In order to begin marketing your book online you will need to have a place … [Read more...]
3 Free Online Video Tools
Online video is definitely where the Internet is going. Video can generate traffic virally, increase conversions at your website, and allow you to build a stronger relationship with your customers. And the good news is it’s getting cheapr and easier all the time to produce video for the Internet. Here are 3 free online video tools to help you get started… Tool #1: … [Read more...]
Social Media Outsourcing Guide – How to Choose the Right Social Media Consultant for Your Business
With the strong emergence of social media in the internet marketing world, every Tom, Dick and Harry has come out saying they are social media experts. They are feeding on the desires of entrepreneurs who do not have time to dedicate to developing their social media presence effectively. If you do not ask the right questions you may wind up spending thousands of dollars and get … [Read more...]
EBooks to Make Money Online
As our world becomes more digitized, eBooks have become more the rule than the exception. With a variety of ways to read them, many people are opting for instant downloads and ease of portability of a wide variety of literature. People with online businesses, or those who are considering starting an internet-based business, should strongly consider creating and marketing … [Read more...]
Article Marketing Debate: Is Article Marketing Dying as the Use of Video Soars?
It seems that a lot of people are questioning whether article marketing as a lead generation tool is "dying" because of video. Here's real proof that article marketing is alive and kicking... 1. Key Organization Founder Denise Landers became a key contributor to Entrepreneur Magazine's website. Entrepreneur.com receives more than 4 million hits per month! Can you imagine the … [Read more...]
Book Authors Need Their Own Dedicated Websites
Many book authors decide that they do not need their own book websites. These authors feel that they can get enough exposure by listing their book on the various online book sites. Yet, if you are truly interested in giving your book the best online marketing opportunities, you need to have your own book author website. To begin with, if you use social media … [Read more...]