The packaging of your information product has a huge effect on perceived value, notes self-publishing guru Dan Poynter. For a book, binder format has the highest perceived value. But binder products are more expensive to produce, more difficult to store, and harder to ship. Publishing your book as a traditional “bookstore book” has more prestige – people revere book … [Read more...]
50 Ways to Transform Content into Information Products
Any content you have created can be reworked and turned into multiple information products. Here is an idea list from Stephanie Chandler to get you started. Books Mini-books (they don’t all have to read like novels!) Booklets Ebooks Special reports White papers Workbooks Worksheets Templates Resource lists Database of … [Read more...]
Multiply Your Speaking and Consulting Income With Content
One of the best ways to multiply your earnings from speaking engagements is to fill the table in the back of the room with books, workbooks, manuals, DVDs, CDs, and other information products. Because after exciting the audience with your speech, many people will want more (and be willing to pay hundreds of dollars for it). So how can you create a catalog of information … [Read more...]