If right this minute someone asked you what type of business you're in and what you do for your customers, could you tell them in 10 seconds or less? If not, you're probably in trouble. So many people think that getting publicity is as simple as sending out a press release. Sorry, Scooter, it's not that easy. When you send out your press release, you're conveying a lot of … [Read more...]
Hook Readers with Your Book Synopsis
When people pick up your book or read about it online, the first thing they want to know is what it is about. If your synopsis, product description, or back cover text doesn’t hook their interest right away, you won’t sell any books. After seeing your book cover or hearing your book title, the first thing readers do is pick up the book and flip it over to read the back … [Read more...]