One creative way to get publicity for your book is to tie it to a holiday or special event. You’ll be able to reach out to the media who often need a ‘reason’ to showcase your book right now. Furthermore you may be able to reach your audience on a more personal level by promoting your book alongside a national holiday, theme month, or cause. There are thousands of holidays that … [Read more...]
The Holiday Dead Zone
Note from Cathy: Many of us have free time right after the holiday, and without business demands on us it is easy to fritter it away. Like Robert, I find that there is much that can be accomplished without the demands of my normal work schedule, the telephone ringing, etc. Use this time wisely to get a jump on your next book, marketing plans for the new year, or projects you … [Read more...]