Remember the book, ? While attending a very good marketing conference hosted by Alex Goldfayn, author of , many people confessed to being afraid to market their services. That’s not unusual. Who among us hasn’t been afraid of rejection? Fear of not getting perfect results? Fear of not being perfect? Fear of success? (although that one always cracks me up!) Or … [Read more...]
The Cost of Procrastination for Writers.
If there is one thing almost all writers have in common, it is that their productivity varies from day to day. Some days are great, targets are achieved, projects are completed and there were no problems. Other days, writers find themselves procrastinating. They get distracted and find that by the end of the day they haven't achieved even half of what they set out to get … [Read more...]
The Holiday Dead Zone
Note from Cathy: Many of us have free time right after the holiday, and without business demands on us it is easy to fritter it away. Like Robert, I find that there is much that can be accomplished without the demands of my normal work schedule, the telephone ringing, etc. Use this time wisely to get a jump on your next book, marketing plans for the new year, or projects you … [Read more...]
Six Big Goal Secrets
Recently I offered a "simple plan" to double your business this year. But ultimately, no plans are simple. They are always more complex than they seem. And after all, as one blog commenter remarked, "How many consultants can actually HANDLE 17 to 19 new clients a year? I certainly can't." Quite right. Then that's not the plan for you. The bigger question is "What do I … [Read more...]
Knowledge or Know-How?
We all know way too much. And yet we want to know more. And it seems that information is being generated in even larger volumes than ever before. Keeping up is impossible. Just try to link to a fraction of the blogs, resources, news items, articles and videos linked in the average Twitter feed over an hour or two. That information alone could swamp you for days. So … [Read more...]
More Time – Less Stress
What's the first thing you think of when you hear about a new marketing idea, strategy or opportunity? Do you think: "Wow, this is incredible! I can't wait to get working on that immediately!" No, I'll bet you think something more like: "Hmmm, sounds interesting but it probably won't work and even if it did, there's no way I'm going to find time to fit it in." Look, I … [Read more...]
Poke Yourself
Seth Godin came out with a book, "Poke the Box" that is all about getting started, not some day but NOW! But it seems that the pressures to delay are stronger than the pressures to act. I had a big breakthrough several years ago. I was sitting in my office under a dark cloud of procrastination and delay. I just couldn't seem to take action on anything. I was … [Read more...]
Finding Time to Write
Many people have great ideas for books. But most people never actually write their books. The reason is time. It’s not lack of time, but the perception of lack of time that holds many people back from writing. Breaking down that time barrier to make every spare minute your friend is key to becoming a writer. “I’d like to write, but I just don’t have any time.” How often … [Read more...]