The second edition of The Frugal Book Promoter is an updated version of the multi award-winning first edition. It has been expanded to include simple ways to promote books using newer technology--always considering promotion and marketing techniques that are easy on the pocketbook and frugal of time. It also includes a multitude of ways for authors and publishers to promote the … [Read more...]
Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off
Simple, powerful marketing strategies every business can afford to implementThere's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small … [Read more...]
The Free Factor
We all like something for free. Free samples, free information, free software, free checking. A turning point in my business was when I learned how to give away free information in the form of my Marketing Plan Workbook to those who visited my web site. This helped me to grow my email list to over 50,000 people in a few years. And the rest, as they say, is history. … [Read more...]
How to Monetize “Free”
These days, everyone talks about free content. "Give it away!" they say, but does this really work? Well, yes and no. As with anything, there has to be a strategy. Last Saturday I was on my morning run through our neighborhood and I noticed a number of garage sale signs (that's tag sale for those of you back east). One of the signs had a sign beneath it that read: We have … [Read more...]