There are several good reasons why writers should invest the time and effort required to attend writers’ conferences. Attending a writers’ conference only takes a few hours or days at the most, a few bucks, and a little effort to register and arrange travel and lodging, but the payoff can be big. If the book you are working on is almost finished, attending a writers’ … [Read more...]
Unexpected Marketing Results
Over the years I have done a lot of marketing. Some things got better results than I expected, others…not so much. But many things delivered different results than I expected. This is one of the magical things about marketing. Let’s talk about how this might apply to selling your books. Say that you have set up a book signing event at a local coffee shop. You make posters … [Read more...]