Authors can make a good living by publishing ebooks for Amazon Kindle. However, there is one big drawback to selling via the Kindle marketplace. It means giving up control of the marketer’s greatest asset: The customer list. Think about it… If you sell your own ebooks on your own website, then you get the names and email addresses of every single person who purchases your … [Read more...]
Get People to Read Your Emails
Authors and publishers know that to get their press releases read by the media they need a catchy or alluring subject line for the email carrying that press release. So how do you craft the perfect headline or subject line that makes others want to read the rest of what you wrote? Follow these 15 steps. It needs to be short, especially a subject line for an email, so use … [Read more...]
Authors: Why Your Emails Don’t Get Replies
Email can be an author’s best friend by helping an author reach people around the world and make contacts, ranging from finding an agent or publisher, to a publicist, or by sending out newsletters to readers. But authors carefully need to word their messages to make sure they are really communicating so they are not ignored. Although for the past twenty years, email has been … [Read more...]
Keep-In-Touch Marketing
Everyone always asks me, "What's the most overall effective marketing activity I can engage in?" My answer is always the same: Keep-in-Touch Marketing. And I also say that the lack of consistent keep-in-touch marketing is the number one reason you are not attracting as many new clients as you could. Keep In Touch Marketing Defined Here's a simple way to think of … [Read more...]
Should You Write a Weekly Ezine?
It’s been a year since I resumed writing a weekly newsletter and I thought you’d benefit from what I’ve learned. If you’ve ever asked yourself, “Should I Write an Ezine?” or “Is it worth writing an ezine?” then read on. I started writing my ezine last year when the economy was bad, business was getting harder and I realized I needed to do more outreach to prospects. I … [Read more...]
7 Deadly List-Building Mistakes
What if I told you that your business was your e-list? That's right, not your experiences, expertise, services, your reputation, brand, computer files, or anything else in your business, tangible or intangible. I'm not saying, these aren't important; they are. But please do this quick thought experiment with me: Your office burns down and you lose everything. Nothing … [Read more...]
E-Mail Campaigns to Market Your Book
E-mail blasts are campaigns intended to make books bestsellers with online booksellers. E-mail blasts work well with certain business books, especially motivational books. Incentives that can be a part of the package include free or discounted audiotapes, videos, books or chapters of books, resource lists, courses, newsletter subscriptions, or seminars. A variation of the … [Read more...]
12 Ways to Create a Mailing List that Will Sell Books
We've all heard this: capture email addresses on your website so you can market to them again. So we do, we capture email addresses and then we wonder what to do with them. What if you don't really have news? Do you mail the list anyway? How can I monetize my list, and how much is too much? We've had The Book Marketing Expert Newsletter for over eight years now and the … [Read more...]
15 Reasons Why Guerrilla Marketers Love E-Mail
E-mail is efficient. It's quick, easy to use and conserves time. E-mail gets through. You can reach busy, powerful people who won't ordinarily take or return your phone calls via e-mail. E-mail has become the publicists' most powerful tool. Sending short, gentle reminders helps publicists balance the need to continually follow-up and the danger that in doing so they might … [Read more...]
How I Made $13,000 With One Article
Ten years ago I wrote an article (The Big Bang Publicity Campaign) that was picked up by the major online ezines. Within one month that article brought in $13,000 worth of business. This article not only was published in nearly a thousand online ezines but was also picked up and published in business magazines. Ya know, the kind you buy at Barnes and Noble. That article is … [Read more...]