Testimonials (sometimes called “blurbs”) are statements by people attesting to the quality of writing and the value of the content in your book. They offer objective support of the prospect’s buying decisions, that his or her money will be well spent. If you can get celebrities to endorse your book, the positive impact on the prospective buyers will be greater, and consumers … [Read more...]
The Art of Raising Your Celebrity Profile
Have you noticed that a lot of people are talking about celebrity lately? Maybe it's just my reticular activating system (RAS) sparking up ever since I recently started talking about how to "raise your celebrity profile." (No, I didn't make up the "RAS" – it just means that I'm just hyper-aware of this particular language right now.) My use of the word "celebrity" is sparking … [Read more...]