I’ve been in the book publicity and book marketing field a long time, and Smith Publicity has worked with over 1600 authors. I also have a six year-old, and he’s actually taught me some things about book promotion. I’m quite certain he had no idea he was teaching me about a business I’ve been in for eighteen years, but nevertheless, I have learned from him, and here’s … [Read more...]
Daniel Feiman, MBA, CMC® – THE Book on…BUSINESS From A to Z
What is your most recent book? Tell us a bit about it. Our most recent book; The Book on Business from A to Z: The 260 Most Important Answers You Need to Know. is the third in our series. We wrote it to be a quick, reliable, accurate reference for those who are very good at what they do, but can’t know everything they need to know about what they don’t do every day. It … [Read more...]
Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off
Simple, powerful marketing strategies every business can afford to implementThere's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small … [Read more...]
JP Jones – Market Yourself: A Beginner’s Guide to Social Media
What is your most recent book? Tell us a bit about it. Market Yourself: A Beginner's Guide to Social Media Tell us something about yourself. I own and operate a full service graphics house. We work with clients on a variety of projects from Websites to printed materials. A lot of the information in this book came from things I've learned as a result of working with … [Read more...]
Shawn Brodof – The Termite Effect – 25 Common Business Mistakes
What is your most recent book? Tell us a bit about it. The Termite Effect – 25 Common Business Mistakes and Their Hidden Consequences. The book is a resource for business owners, entrepreneurs, sales professionals and managers who are seeking ways to improve their odds of success. The theory I operate under is that, while the mistakes discussed in the book are neither unique … [Read more...]
The Importance of Networking with Other Authors
In any business, networking is a good idea. But since writing is generally a fairly solitary and insular craft, you might be wondering why you would want to bother networking with other writers. After all, it could be a pretty dicey proposition. You don’t want to start discussing the finer points of your latest work with a colleague only to have him release a story that is … [Read more...]
Barry Maher – No Lie: Truth Is the Ultimate Sales Tool
What is your most recent book? Tell us a bit about it. My most recent book is No Lie: Truth Is the Ultimate Sales Tool from McGraw-Hill Tell us something about yourself. I'm originally Boston. I went to college at Notre Dame in South Bend, Indiana where I learned to hate snow enough that upon graduation I immediately moved to California. I've been writing for almost … [Read more...]
Self-Publishing Made Easy – Self-Publishing or Print-on-Demand?
With the advent of technology, writers have numerous options when it comes to publishing. If you’re blessed to get a book deal with a traditional publisher (i.e. Random House, Simon & Schuster, HarperCollins), you’ll get an advance, royalties and a marketing allowance. Given the volatility of the book industry and emergence of e-books, landing a deal with a traditional … [Read more...]
L. Burke Files – Due Diligence for the Financial Professional
What is your most recent book? Tell us a bit about it. Due Diligence for the Financial Professional 2nd Edition An entertaining and hands on guide to the Due Diligence Process! This book covers the traditional concepts such as Background Checks, Financial Investigations, and Money Laundering, and includes 7 comprehensive lists and questionnaires, as well as new areas … [Read more...]
Dr. Tom Anastasi – The Successful Entrepreneur
What is your most recent book? Tell us a bit about it. In The Successful Entrepreneur, I lay out a detailed roadmap for prospective business owners to minimize risk and maximize their potential for success: The Start Up section covers marketing research to explore the viability of your product, determining your company’s budget, and getting start up capital (without … [Read more...]