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Sell No Book Before Its Time

October 24, 2011 by Brian Jud

An engineer can look at the foundation of a building under construction and tell you its eventual height. The deeper the base, the higher the structure will be. Similarly, an independent publisher must create a strong foundation to support a title's future growth. This preparation is performed in five phases. 1) The Planning Phase Focus on creating a strategic marketing … [Read more...]

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