Introverts are people who live on the quiet side of life, who would rather sit at home and draw or read than go to a party. They’re not the ones who readily schmooze a meeting, shaking hands and nudging shoulders with everyone or squeeze their way into a huddle of strangers at a business conference. Instead, introverts thrive by making the most of their talents, such as … [Read more...]
Author Self-Promotion Tools: Three Types of Sound Bites for Authors
A sound bite is a word morsel, a phrase that offers pleasure and surprise as it expands in the listener’s ear or the reader’s mind. To help promote your book, create sound bites to use during media interviews, in your blog, newsletter and press releases, as well as in your book. Any dictionary of quotations contains well-worn but still effective sound bites from authors of … [Read more...]
Positioning Your Book for Success
You can easily adapt "positioning," an advertising sales technique that will make submissions stand out on the editor's desk--and in the editor's mind. When I worked as a technical writer for an industrial equipment manufacturer I decided to write a book of tips for fellow technical writers. Such a book hadn't been done before. Or so I thought. Visits to bookstores and a … [Read more...]
Zig When Others Zag
If you follow the pack, you will probably never do what it takes to lead the pack. What’s worse, you may be left way behind. The strategic remedy? Do something different—not just a little different, but dramatically different. Like the big, high-profile razzle-dazzle play in football, it just could make your market stand up and cheer. WHAT IT MEANS: The essence of effective … [Read more...]
Social Media Outsourcing Guide – How to Choose the Right Social Media Consultant for Your Business
With the strong emergence of social media in the internet marketing world, every Tom, Dick and Harry has come out saying they are social media experts. They are feeding on the desires of entrepreneurs who do not have time to dedicate to developing their social media presence effectively. If you do not ask the right questions you may wind up spending thousands of dollars and get … [Read more...]
Do Good Deeds as Part of Your Online Book Marketing
Effective branding of yourself or your book online takes repeated exposure to your target audiences. And continually tweeting "Buy my book" on Twitter or writing this same thing for your Facebook updates is not an effective way to build a relationship with people who might then buy your book. If anything, constantly "pushing" your book can turn people off. How do you … [Read more...]
How to Build a Unique Brand Identity
For small businesses and entrepreneurs to get clients today, your brand must stand out and be unique. How many times have you heard that message? Probably too many times. Yet, it is true. But most people don’t know how to be unique. Here are a few tips on how to brand yourself properly. Legendary trainer Bob Pike talks about being "a category of one." I like that … [Read more...]
Naming Your Book Publishing Company
When you decide to start a publishing company, one of your first tasks will be to choose a good name for your new business. Whether you plan to publish a few of your own books, or grow your new baby to a giant publishing conglomerate, your company name can be an asset or an obstacle. Here are some tips to choosing a great publishing company name. One thing to keep in mind … [Read more...]