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Beware of Working Titles

June 19, 2010 by Dan Poynter

Be careful what you make permanent. Working titles are dangerous. They can become too familiar to us while being misleading or meaningless to potential customers. Choices, a Teen Woman's Journal for Self-awareness and Personal Planning was a hot seller and spawned a publishing company as a subsidiary for the Girls Club of Santa Barbara. The company thrived but soon found … [Read more...]

For Book Marketing Research, Authors Can Use a Nifty New Tool Called TitleZ

April 12, 2010 by Scott Lorenz

Effective book marketing begins long before the book is actually written and the more diligence paid to pre-publishing efforts the better the author’s chance of success. Before hiring a book publicist to garner book publicity for you, get a cup of coffee and get ready for a little online research on book marketing. A key strategy in any marketing program is to know your … [Read more...]

Make Your Book Title a Promise

May 5, 2009 by Peter Bowerman

Got a Non-Fiction Book? Tell Your Reader What’s In It for Them! NOTE: the following suggestions apply to non-fiction works. Book titles and corporate slogans. The two have a lot in common (something I realized from all my years as a copywriter). Let’s look at some famous slogans: GE. We bring good things to life. Delta. We’re ready when you are. Avis. We try … [Read more...]

7 Proven Book Title Templates that Grab Attention for Your Self Published Book

December 8, 2008 by Earma Brown

Is your book title the best it can be? I mean, does it do its job effectively? Is it clear and compelling? Or does its focus slink around like the letter "S". Instead, write a sizzling book title designed to hook your potential readers and draw them in for the read. One of the most important skills to develop as a marketer of your book is the skill of creating … [Read more...]

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