Be careful what you make permanent. Working titles are dangerous. They can become too familiar to us while being misleading or meaningless to potential customers. Choices, a Teen Woman's Journal for Self-awareness and Personal Planning was a hot seller and spawned a publishing company as a subsidiary for the Girls Club of Santa Barbara. The company thrived but soon found … [Read more...]
For Book Marketing Research, Authors Can Use a Nifty New Tool Called TitleZ
Effective book marketing begins long before the book is actually written and the more diligence paid to pre-publishing efforts the better the author’s chance of success. Before hiring a book publicist to garner book publicity for you, get a cup of coffee and get ready for a little online research on book marketing. A key strategy in any marketing program is to know your … [Read more...]
Make Your Book Title a Promise
Got a Non-Fiction Book? Tell Your Reader What’s In It for Them! NOTE: the following suggestions apply to non-fiction works. Book titles and corporate slogans. The two have a lot in common (something I realized from all my years as a copywriter). Let’s look at some famous slogans: GE. We bring good things to life. Delta. We’re ready when you are. Avis. We try … [Read more...]
7 Proven Book Title Templates that Grab Attention for Your Self Published Book
Is your book title the best it can be? I mean, does it do its job effectively? Is it clear and compelling? Or does its focus slink around like the letter "S". Instead, write a sizzling book title designed to hook your potential readers and draw them in for the read. One of the most important skills to develop as a marketer of your book is the skill of creating … [Read more...]